Brand Activation Executive

Job Description / Responsibilities

• Plan and execute all BTL marketing activities , including events such as roadshows, exhibitions, conferences, seminars, and canopies, as well as promotions through pamphlets, handbills, brochures, and brand/service placements.

• Conceptualize and implement innovative marketing initiatives at regular intervals to enhance brand recall and awareness.

• Develop and maintain a strong network of vendors and agencies to support various promotional activities across assigned regions.

• Plan, manage, and execute BTL marketing campaigns and brand activations within the city.

• Work closely with the City Manager , providing regular updates on campaign progress, execution details, and outcomes.

• Identify and unlock new partnerships and business opportunities in collaboration with the Operations Team and City Head.

Requirements / Skills

• Energetic, versatile, and a creative problem-solver .

• Flexible and proactive individual with the ability to multitask , take initiative, and work effectively under pressure while maintaining strong attention to detail.

• Strong communication and presentation skills .

• 12 years of relevant experience with hands-on knowledge of BTL campaigns, activations, and campaign operations.

• Basic understanding of general management , including in-house coordination and professional collaborations.

• Sound knowledge of sales and marketing to support the team whenever and wherever required.

• Team management skills with adaptability and flexibility to ensure successful execution of tasks.

• Strong desire for personal growth and overall professional development , with the ability to adapt to the evolving BTL marketing landscape.