Branch Manager - South 1&2

1. POSITION DESCRIPTION

JOB TITLE

Branch Manager

GRADE

CM

DEPARTMENT

Branch Banking

LOCATION

Branch

SUB-DEPARTMENT

TYPE OF POSITION

Full-time

REPORTS TO

Cluster Head/Regional Head – Branch Banking

REPORTING INTO

Direct reporting:

• RM

• BDE/AAM/AM

Dotted line reporting of

• BOO/BOSM

2. ROLE PURPOSE & OBJECTIVE

• This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.

• The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.

• This role is applicable only to Gold & Silver Branches.

3. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Entire liability target for the branch

• CASA Book – as per the branch

• TASC Book – as per the branch

• BB-FIG Book – as per the branch

• Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch

• Number target for all the respective products.

• CA

• SA

• TASC

• Snr Citizen

• HNI

• NR

4. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.

• This role is responsible for driving the entire business targets for liabilities assigned to the branch.

• Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements

• Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services

• Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.

• Monitor daily performance of branch staff.

• To manage a team of 5 to 7 employees.

• Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.

• Ensure all deferrals taken are cleared within the specific period.

• Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met.

Customers

• Ensure customers are educated about all products/services offered by Ujjivan

• Ensure courteous customer service is offered to customers by the branch staff

• Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.

• Lead customer connect initiatives in the branch vicinity

Internal Process

• Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels

• Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,

ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch

• Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality

• Oversee accurate cash management and tallying of accounts in the system through the Cashier

• Accountable for branch safety including security of cash/vault etc.

Learning & Performance

• Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch

• Ensure adherence to training man-days/ mandatory training programs for self and reportees

• Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees

• Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team

• Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work

• Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)

5. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred

Experience

• Should have overall experience of 7-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking/micro-finance.

• Should have worked as a Branch Manager for at least 1-2 years.

Certifications

Functional Skills

• Sales & marketing skills – across multiple products.

• Should have managed a deposit book of 25 to 75 Cr.

• Knowledge on liabilities products & unsecured loans products

• Knowledge of basic accounting and finance administration

• Analytical skills

• Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans

Behavioral Skills

• Managing Customer Relations and excellent service orientation and relationship management skills

• Communication Skills - fluent in the local language & English

• Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.

• Achievement/Performance oriented

• Product knowledge

• T

  About Company

  Ujjivan SFB provides banking services to the unbanked and underbanked population in India. It offers savings, loans, insurance, and digital banking tailored for low-income segments. The bank promotes financial inclusion through a wide network of branches.

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