Branch Manager

Job Title: Branch Manager Kolkata

Business Unit/Division: Sales & Marketing

Purpose of the Role

To drive branch growth and achieve sales targets by effectively managing sales operations, expanding market reach, and building a high-performance team in the Kolkata region.

Key Responsibilities

• Own annual branch sales budgeting and ensure achievement of sales targets.
• Manage end-to-end branch sales operations across channels.
• Drive geography and channel expansion to enhance market penetration.
• Ensure achievement of financial goals and branch profitability (PBDIT as per budget).
• Develop and execute branch sales strategies based on local market dynamics, competition, and seasonal trends.
• Prepare forecasts, financial objectives, and business plans to maximize branch revenue.
• Assess local market conditions and identify new sales opportunities and demand generation initiatives.
• Manage branch budget in coordination with the Branch Accountant.
• Directly oversee key sales portfolios and support the team in closing critical opportunities.
• Ensure marketing visibility and in-shop execution as per plan and budget.
• Gather market intelligence on pricing, customer preferences, and competitive movements.
• Build and develop a high-performance sales team through hiring, training, coaching, and performance management.
• Strengthen customer and channel partner relationships and drive Customer Service Charter implementation.
• Ensure strong cross-functional coordination for superior customer experience and referral sales.
• Drive effective communication forums (Town Halls, One IFB, Collabor8, etc.) for branch alignment.
• Implement directives from National /Zonal management and provide timely feedback.
• Ensure adherence to all sales processes and governance mechanisms.
• Conduct daily PJP and performance reviews; enable the team with schemes, manpower, and marketing support.
• Publish timely MIS on sales performance, profitability, forecasts, and people metrics.

Key Deliverables

• Achievement of branch revenue and PBDIT targets
• Market share growth in Kolkata territory
• Expansion of distribution and channel footprint
• Strong team productivity and retention
• High customer satisfaction and service compliance
• Accurate and timely business reporting

Experience

• Total Experience: 1215 years