Branch Manager

Job Purpose :

To drive retail-led growth of Pipes & Water Storage Solutions by expanding dealer and retailer network, activating influencers, strengthening secondary sales, and ensuring strong brand presence across the assigned branch territory.

Key Responsibilities

Retail Sales & Market Expansion

• Drive retail sales volumes of Pipes & Water Storage Solutions through distributors, dealers, and retail outlets.
• Execute beat plans, market visits, and outlet coverage to maximize retail penetration.
• Identify white spaces, new towns, and under-penetrated retail markets.
• Push secondary and tertiary sales to improve off-take and channel liquidity.

Dealer & Retailer Management

• Appoint, develop, and manage retail-focused dealers, sub-dealers, and retailers.
• Improve dealer productivity through schemes, incentives, and visibility initiatives.
• Ensure optimal stock availability across distributors and key retail counters.
• Monitor credit limits, collections, and outstanding ageing at branch level.

Influencer Engagement

• Build and maintain strong relationships with plumbers, masons, contractors, and installers.
• Conduct plumber meets, retailer meets, and product awareness programs.
• Drive influencer loyalty, recommendation, and referral-based sales.

Brand Visibility & Retail Activation

• Ensure strong in-shop branding, signage, displays, and outdoor visibility.
• Execute local promotions, seasonal schemes, and retail activations.
• Track competitor pricing, schemes, and market activities.

Team Leadership & Capability Building

• Lead and manage Sales Officers, Territory Executives, and support staff.
• Set targets, review performance, and monitor market execution.
• Coach the team on retail selling, negotiation, and influencer management.

Branch Operations & Reporting

• Oversee order processing, billing, dispatch coordination, and customer service.
• Ensure adherence to company SOPs, policies, and statutory compliance.
• Maintain branch MIS, sales forecasts, and regular reporting to HO.

Key Performance Indicators (KPIs)

• Retail sales volume & value
• Secondary & tertiary sales growth
• Active dealer and retailer base
• Influencer engagement & activation
• Market coverage and outlet expansion
• Collection efficiency & credit control

Qualifications & Experience

• Education: MBA-Tier 1/ Tier 2 Institute
• Experience: 2-4 years in retail-driven sales

• Preferred Industry:
• Pipes (PVC / CPVC / HDPE)
• Water Storage Solutions / Water Management Products
• Plumbing, Sanitaryware, Building Materials

Key Skills & Competencies

• Strong retail & distribution sales expertise
• Dealer and influencer network management
• Market activation & execution excellence
• Team leadership and field coaching
• Negotiation & relationship building
• High ownership and result orientation