B2B Senior Marketing Insights Analyst- ₹21 LPA -CONTRACT

Role Overview

The collaboration between Cisco Sales, Marketing, and Insights & Analytics is critical to delivering a seamless customer journey. This role supports the campaigns team and global Go-to-Market organization by aligning data strategy, marketing execution, and business priorities. The Senior Marketing Insights Analyst acts as a bridge between global analytics capabilities and regional B2B marketing needs, ensuring insights translate into measurable business outcomes.

What Youll Do

• Deliver timely, actionable reporting, analysis, and recommendations on B2B marketing performance
• Analyze complex KPI metrics using robust attribution methodologies to evaluate marketing effectiveness and optimize performance
• Translate data into clear, compelling business narratives for global campaign leadership
• Apply deep understanding of Ciscos B2B product portfolio, sales objectives, customer segments, and competitive landscape
• Break down complex business questions, design analytical approaches, execute analyses, and communicate insights to both technical and non-technical stakeholders
• Partner with global stakeholders to define priorities, develop use cases, and deliver insights supporting investment, performance, and strategic decisions
• Identify opportunities to streamline analytics processes, improve efficiency, and enhance insight quality
• Recommend new datasets, tools, and methodologies to improve marketing effectiveness

Technical Expertise

• Advanced proficiency: SQL, Excel, Tableau
• Intermediate proficiency: Python (data manipulation, automation)
• Strong experience in B2B marketing analytics, campaign measurement, and cross-channel attribution
• Exposure to statistical analysis and data science fundamentals (preferred)
• Experience in automated reporting and scalable analytics delivery (plus)

Who Youll Work With

• Global marketing leadership and GTM teams
• Marketing program execution teams
• Strategy Planning and Analytics teams
• Campaign and business leaders

Who You Are

• 79 years of experience in Marketing Insights, Marketing Analytics, or Business Analytics (B2B)
• Strong problem-solving skills with experience presenting insights to senior stakeholders
• Deep understanding of B2B marketing programs, strategy, and performance measurement
• Highly proficient in SQL, Excel, Tableau with working knowledge of Python
• Strong business acumen, detail-oriented, and process-driven
• Excellent communication, storytelling, and stakeholder influence skills
• Creative, adaptable, and comfortable in a fast-paced, global environment
• Flexible working hours to collaborate across global time zones
• Self-motivated, accountable, and deadline-driven