B2B Sales Manager

About Third Wave Coffee

Third Wave Coffee is one of Indias fastest-growing coffee brands, known for delivering high-quality coffee experiences through ethically sourced beans, innovative brewing, and customer-first service. We are on a mission to make great coffee accessible while building a strong, sustainable coffee ecosystem.

About the Business Vertical B2B

Third Wave Coffee operates a growing B2B business vertical, catering to the demand for coffee beans and end-to-end beverage solutions for Cafs, Restaurants, Offices, and Corporates. As we accelerate this vertical, we are building a dedicated team to scale partnerships, offerings, and revenue.

About the Role

We are looking for a high-energy, entrepreneurial professional to drive growth in our B2B business. This role will focus on expanding our market presence, onboarding new business clients, building partnerships, and owning revenue targets.

Key Responsibilities

• Identify gaps in current B2B offerings versus market needs and work on strengthening the portfolio
• Acquire, engage, and onboard B2B customers including cafs, restaurants, and corporate clients
• Drive topline growth and achieve assigned revenue targets for the B2B vertical
• Build and manage partnerships with vendors for coffee machines, equipment, and ancillary products
• Work closely with internal stakeholders across operations, supply chain, and marketing to ensure seamless delivery
• Operate effectively in a fast-paced, evolving, and unstructured environment

Who Were Looking For

• 35 years of experience in B2B sales / business development, preferably in coffee, beverages, FMCG, or Horeca space
• Proven track record of achieving revenue or business growth targets
• Hands-on experience working in dynamic or unstructured environments
• Strong ability to build relationships with customers, vendors, and internal teams
• Entrepreneurial mindset with a problem-solving approach

Key Skills

• Business Development & Sales
• Revenue Growth & Market Expansion
• Stakeholder Management
• Partner & Vendor Management
• Entrepreneurial and Ownership Mindset