B2B Marketing Manager

Job Title: B2B Marketing Manager

Location: Corporate Office Bangalore

Department: Corporate Marketing

Reports To: VP Marketing & Growth & VP - Sales

About Wonderla

At Wonderla, we dont just run amusement parks; we create joy at scale. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is Indias favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India's happiest places." As we expand our offerings across corporate events, school groups, travel trade, and institutional partnerships, B2B marketing plays a critical role in driving demand, visibility, and revenue.

Role Overview

The B2B Marketing Manager will be responsible for building and scaling Wonderlas B2B marketing engine across corporates, schools & colleges, travel agents, event planners, and institutional partners. This role bridges marketing strategy and on-ground business growth, working closely with Sales, Park Operations, and Digital teams to drive qualified leads, improve conversion, and strengthen Wonderlas presence as a preferred group and corporate destination.

Key Responsibilities:

B2B Marketing Strategy & Planning

• Develop and execute annual and quarterly B2B marketing plans aligned to revenue targets across parks and resorts
• Identify priority B2B segments (corporates, MICE, schools, colleges, travel trade, associations) and tailor messaging for each
• Own B2B GTM plans for new offerings, seasonal packages, and park/resort expansions
• Lead Generation & Demand Creation
• Design and run lead-generation campaigns across digital, events, partnerships, and offline channels
• Support the Sales team with high-quality leads, marketing collateral, and campaign playbooks
• Track funnel performance from lead to conversion and optimize continuously
• Amplify Corporate visits on LinkedIn & Build a Workfluencer strategy

Sales Enablement & Collateral

• Create and manage B2B marketing assets including pitch decks, brochures, emailers, case studies, videos, and presentations
• Work with Creative and Content teams to ensure consistent, compelling storytelling for B2B audiences
• Enable Sales teams with region-specific and segment-specific materials

Partnerships, Events & Activations

• Plan and execute B2B events such as corporate showcases, school outreach programs, travel agent meets, and industry expos
• Identify and manage strategic partnerships with corporates, institutions, and trade bodies
• Collaborate with Parks and Resorts teams to deliver seamless on-ground B2B experiences

Performance Tracking & Insights

• Define KPIs for B2B marketing including lead volume, cost per lead, conversion rate, and revenue contribution.
• Track campaign performance and present actionable insights to leadership
• Use customer feedback and sales inputs to refine messaging and offers

Cross-Functional Collaboration

• Work closely with Sales, Digital Marketing, Brand, PR, Park Operations, and Finance teams
• Align B2B marketing initiatives with broader brand and growth priorities of Wonderla
• Support PR and Communications teams with B2B success stories and business narratives when required

Experience & Skills Required

• 58 years of experience in B2B marketing, preferably in hospitality, travel, entertainment, events, or services
• Strong understanding of B2B funnels, lead generation, and sales enablement
• Experience working closely with Sales teams and driving measurable business outcomes
• Excellent communication, presentation, and stakeholder management skills
• Ability to manage multiple projects across regions and timelines

Why Join Wonderla?

• Opportunity to build and scale a high-impact B2B marketing function in a category-leading brand
• Work across multiple parks, resorts, and high-value customer segments.
• High ownership role with visibility and collaboration across leadership and business teams
• Be part of a brand that brings joy, celebration, and memorable experiences to millions