B2B Lead Generation Specialist Domestic & International

Screwdriver Films is a creative production house specializing in premium video production, 3D animation, and immersive visual storytelling. We're expanding our 3D animation capabilities and seeking an aggressive, tech-savvy B2B Lead Generation Specialist to drive growth in domestic and international markets.

Focus Areas:

• Webisodes & Series Animation
• Commercial & Advertising Animation
• Medical Animation (Surgical, Pharmaceutical, Device Demos)
• Engineering Animation (Product Demos, Technical Explainers, Industrial Processes)

We're looking for a results-driven Lead Generation Specialist who combines traditional B2B sales prospecting with cutting-edge AI automation tools to identify, qualify, and convert high-value clients in the animation and visual content space.

Location: In-Office / Noida Studio

Experience: 2-5 years in B2B lead generation (preferably creative services, animation, or tech)

Employment Type: Full-time

• Identify and research target companies in: Medical/Pharma: Device manufacturers, pharmaceutical companies, medical training institutions
• Engineering/Industrial: Manufacturing companies, tech startups, industrial equipment manufacturers
• Advertising/Marketing: Ad agencies, brand marketing teams, content production houses
• EdTech/Corporate Training: E-learning platforms, corporate training divisions
• Entertainment/Streaming: OTT platforms, YouTube channels, content creators
• Build targeted prospect lists using: LinkedIn Sales Navigator
• Apollo.io, ZoomInfo, Hunter.io
• Industry directories and trade show databases
• Crunchbase, PitchBook for funded startups

• Design and execute multi-channel outreach campaigns using: Email Automation: Instantly.ai, Lemlist, Smartlead, Reply.io
• LinkedIn Automation: Expandi, We-Connect, Phantombuster
• AI Copywriting: ChatGPT, Jasper.ai for personalized messaging
• CRM Automation: HubSpot, Pipedrive with workflow automation
• Implement AI-driven personalization at scale
• A/B test messaging, subject lines, and CTAs
• Monitor campaign performance and optimize conversion funnels

• Qualify leads based on: Budget capacity (minimum project size: INR 2-3 lakhs)
• Decision-making authority
• Project timeline and urgency
• Technical requirements alignment
• Nurture leads through: Personalized follow-ups
• Case study sharing (medical animations, engineering demos)
• Portfolio showcase tailored to industry
• Educational content (blog posts, whitepapers on animation ROI)

• Schedule discovery calls with qualified prospects
• Prepare briefing documents for creative team
• Coordinate with Rahul Goenka (Creative Director) for pitch presentations
• Maintain detailed lead notes in CRM

• Track industry trends (animation technology, client needs, competitor activity)
• Monitor RFPs and tender opportunities
• Weekly reporting on: Leads generated (MQLs, SQLs)
• Meetings scheduled
• Pipeline value
• Conversion rates by channel/industry

FAQs:

Q: Do I need animation industry experience?

A: Not mandatory, but understanding creative services sales is important. We'll train you on animation specifics.

Q: Will I have to close deals or just generate leads?

A: Primarily lead gen and qualification. Creative Director handles final pitches, but you'll support the process.

Q: What's the typical deal size?

A: Domestic: INR 2-8 lakhs | International: INR 4-20 lakhs per project

Q: What if I've never used AI automation tools?

A: Learn while you work, but you must be tech-savvy and willing to learn quickly.