AVP Marketing Transformation

Skill required: Transformation for Marketing Operations

Designation: Business Transformation Manager (CL7 - AVP equivalent)

Qualifications: Any Graduation

Years of Experience:12 to 18 years

Job Location: Mumbai

What are we looking for?

Strong domain expertise in digital and social media marketing

Proven experience leading end-to-end marketing transformation initiatives

Ability to partner with global stakeholders, influence senior leaders, and drive change at scale

Roles and Responsibilities:

Prior experience of leading transformation projects for large scale clients

Experience in creating and implementing transformation roadmaps for large scale clients

Manage strategic marketing analytics engagements across digital marketing, customer analytics & social media

Ability to understand the as-is process; understand issues with the processes which can be resolved either through Data & AI or process solutions and design detail level to-be state

Propose solutions to the client based on gap analysis that can generate long-term & sustainable value to the client

Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc.

Drive thought leadership and prospect new ways