AVP- SEO

AVP SEO & LLM Revenue

Location: Mumbai

Experience: 1015+ years

About Us:

Traya is a direct-to -consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patients hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Responsibilities

Organic Revenue Ownership

• Own revenue, leads and conversion from Search, AI platforms and organic referrals
• Build forecasting and ROI models for organic growth
• Drive SEO as a core revenue channel

AEO & LLM Visibility

• Drive Trayas presence inside ChatGPT, Perplexity, Gemini and AI Overviews
• Increase brand mentions, citations and referral traffic from LLMs
• Shape schema, knowledge graphs and structured content for AI discovery

Product-Led SEO

• Embed SEO and AEO into product, UX and CMS decisions
• Work with engineering to ensure platforms are search- and AI-friendly
• Ensure discovery is built into every user flow

Large-Scale SEO Systems

• Build and scale city pages, clinics, root-cause journeys and programmatic content
• Own site architecture, internal linking and content frameworks
• Drive platform-level SEO, not just page-level optimisations

Multi-Channel Organic Ecosystem

• Integrate Search, AI discovery, ASO, content platforms, Reddit and Quora
• Ensure all organic channels reinforce each other
• Maximise total organic visibility across the web and AI

SEO Org & Delivery

• Own hiring, vendors, output quality and execution speed
• Keep delivery aligned to revenue and growth goals

C-Suite Communication

• Translate SEO and AEO into clear business impact
• Influence product and growth roadmaps

Requirements

• 10+ years of SEO, organic growth or search-led revenue experience
• Has led websites with 100,000+ or 1M+ monthly organic sessions
• Strong product-led SEO background (only Agency background will not work)
• Experience with:
• Large-scale and enterprise SEO
• Programmatic SEO
• CRO-led organic funnels
• Comfortable working with C-suite, product and engineering
• Strong understanding of AEO, LLMs and AI-driven discovery
• Clear communicator who can operate in fast, high-ownership environments

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local law