AVP - Social Media

Job Description

Role: Social Meida Lead

Reporting to: Marketing Lead VP

Role Overview

We are seeking a play the role of leading and managing all our social media handles for RMZ and our various platform businesses. The ideal candidate will be hands-on, creative, and detail-oriented, with the ability to manage both physical brand touchpoints and social media presence.

Key Responsibilities

Social & Digital

• Lead and execute company-wide social media campaigns aligned with strategic priorities.
• Manage internal and external content creators, designers, and developers to deliver high-quality outputs.
• Curate and schedule online content , ensuring relevance, audience engagement, and brand alignment.
• Manage website content and CMS updates , ensuring accuracy, design consistency, and performance.
• Implement and monitor SEO and SEM strategies to drive website visibility, traffic, and lead generation.
• Collaborate with cross-functional teams to maximize marketing opportunities and drive visibility.
• Establish a strong tone, look, and feel across social channels to enhance brand presence.
• Leverage analytics tools (Google Analytics, Meta Business Manager, Hootsuite, etc.) to track performance, optimise campaigns, and inform decisions.
• Support the creation of articles, thought leadership pieces, and white papers for digital platforms.
• Exposure to CRM tools will be a plus.

What Were Looking For

• 5-10 years of experience in marketing, with exposure to managing social media for reputed brands.
• Strong communication and copywriting skills for diverse platforms.
• Familiarity with social media trends (Instagram Reels, Stories, LinkedIn engagement, etc.).
• Hands-on experience with website CMS management and SEO principles.
• Understanding of website marketing tools (Google Ads, Google Analytics, etc.) .
• Ability to multitask, prioritize, and deliver projects end-to-end .
• Creative eye for storytelling , photography, videography, and design aesthetics .