Audience Platform Lead

Job Description:

Key Responsibilities:

• Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
• Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
• Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
• Be curious and up-to-speed with the fast-paced releases coming to the platform.
• Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
• Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
• Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.

SFDC Skills:

• Configure and optimize Data Cloud platform to meet business needs.
• Integration of Data Cloud with
  • Salesforce CRM
  • Salesforce MC
  • Salesforce Marketing Intelligence
  • Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)
  • Snowflake
  • Other sources
• Set up and manage data streams from various sources, ensuring seamless data flow
• Configure and develop criteria’s for Identity management, data transformations and calculated insights
• Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoint such as website, MC engagement using data transformations and calculated insights
• Configure data transformations for data lake objects
• Develop and maintain data models that enhance data quality and usability.
• Assist in the creation of customer segments and support marketing and analytics teams.
• Monitor the platform to detect and resolve disruptions or errors promptly

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
• Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions
• Salesforce Data Cloud Consultant certification strongly preferred.
• Strong understanding of marketing automation, data segmentation, and personalized customer journeys, decisioning and Next Best Action.
• Experience with data integration and API utilization.
• Expertise in data modeling, ETL processes, data integration tools, and SQL.
• Experience with customer data platforms (CDPs) and data management practices, including data governance and compliance.
• Excellent problem-solving skills and attention to detail, with the ability to troubleshoot operational challenges.
• Familiarity with cloud technologies (e.g., AWS, Azure, GCP) and data modeling/scoring technologies.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.

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