Associate – YBP Expansion & City Growth

About Yulu

Yulu is Indias largest shared electric mobility-as-a-service company. Yulus mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. A mission-driven & seasoned founding team leads Yulu, having won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, thereby reducing its carbon footprint.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if youd like to join a passionate team thats committed to transforming how people commute, work, and explore their cities, come, join the #Unstoppable Yulu tribe!

Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and our website, https://www.yulu.bike/.

Role Summary

YBP is Yulus franchise-led expansion model focused on scaling electric mobility across Tier 2 and Tier 3 cities in India. Through strong local entrepreneurs, we are building sustainable, profitable EV businesses city by city with operational excellence, demand generation, and disciplined execution at the core. Learn more: https://www.yulu.bike/partners

The YBP team is looking for a high-ownership, early-career professional who thrives in execution-heavy environments. This role sits at the intersection of new city acquisition, partner growth, and on-ground problem-solving. You will drive end-to-end partner conversion (from telecalling to city launch), support city-level performance improvement, and actively work on driving DAU growth and retention across assigned markets. This is not a desk-only role. It requires hustle, structure, analytical thinking, and comfort working directly with partners across India.

Key Responsibilities

New City Acquisition & Launch (0 Go-Live)

• Handle inbound and outbound prospect outreach (telecalling, qualification, follow-ups)
• Evaluate potential partners for investment readiness, operational capability, and long-term alignment
• Drive conversion from the first discussion to a signed agreement
• Coordinate cross-functional readiness across Ops, EV, Tech, Finance, Marketing, and L&D
• Support end-to-end launch execution and go-live timelines

City-Level Growth & Demand Management

• Track DAU metrics daily across assigned cities
• Identify churn patterns and demand gaps
• Work closely with partners to rally demand during dips
• Support renewals, upselling, and expansion conversations
• Coordinate with marketing for on-ground activations and local growth initiatives

Operational Problem Solving & Partner Support

• Act as the first escalation point for YBPs
• Coordinate with central teams to unblock operational bottlenecks
• Improve TAT on recurring issues
• Identify recurring inefficiencies and propose scalable process fixes
• Support field-level execution and ensure adherence to Yulu best practices

Data Discipline & Structured Execution

• Maintain structured trackers for leads, conversions, DAU, and churn
• Prepare weekly performance summaries
• Use data to drive decisions and actionable insights
• Ensure monthly both mobility and delivery competitive landscape benchmarking
• Build strong documentation habits for scalability

Brand Standards & Compliance

• Ensure brand standards, marketing collateral, and on-ground branding across partner cities are consistent with Yulu guidelines
• Audit partner cities periodically to ensure adherence to visual identity, communication standards, and customer experience benchmarks, Success Metrics (KRAs) [including but not limited to]
• Number of new cities converted and launched per quarter
• Lead-to-launch conversion ratio
• DAU growth % across assigned cities
• Churn reduction %
• Partner retention and satisfaction level

Who Are We Looking For?

• 03 years of experience in startups, operations, sales, business development, or growth roles
• strong ownership mindset with a bias for action
• Comfortable with telecalling, partner conversations, and field visits
• Highly structured with numbers; a strong working knowledge of MS Excel is mandatory
• Ability to operate in ambiguity and solve problems independently
• Comfortable working with partners in Tier 2 and Tier 3 cities
• Excellent communication and persuasion skills
• Willingness to travel as required
• Bonus: Prior experience in mobility, franchise, EV, or hyperlocal operations
• Bonus: AI-first mindset and comfort using productivity tools

We Assure You

• A fast-paced, high-learning environment with direct exposure to expansion strategy and city-level business building
• Opportunity to build markets from scratch and see tangible impact
• Close collaboration with cross-functional leadership teams
• The freedom to propose ideas and execute them at scale

Location: Bangalore (with travel across India as per business needs)