Associate VP - Paid Media

Role Overview:

We are looking for a strategic and dynamic Paid Media person to take complete ownership of our performance marketing disciplines across platforms. This role will lead, coordinate, and elevate the performance marketing team to consistently meet and exceed client objectives, while contributing to the overall growth and profitability of the business.

Key Responsibilities:

• Strategic Leadership:
• Own the performance marketing strategy, aligning all digital performance activities with the clients business goals and our organizational vision.
• Client Partnership:
• Act as a senior point of contact for key clients, building long-term relationships and ensuring high levels of client satisfaction and retention.
• Revenue Growth:
• Identify opportunities to upsell or cross-sell performance services by deeply understanding clients business challenges and objectives.
• Team & Capability Development:
• Promote collaboration and knowledge-sharing across performance teams; work with internal experts to drive innovation and upskilling.
• Integrated Strategy Planning:
• Partner with cross-channel teams (SEO, Paid Search, Paid Social, Programmatic) to develop integrated, data-led performance solutions.
• Operational Excellence:
• Liaise with channel leads to standardize performance marketing outputs, ensuring consistency in delivery, reporting, and best practices.

Required Skills & Experience:

• Proven experience in leading digital performance marketing across Paid Media (Search, Social, Programmatic).
• Strong stakeholder management skills, with experience managing senior clients.
• Commercial mindset with a track record of driving business growth through strategic initiatives.
• Excellent leadership and team management skills with a collaborative mindset.
• Deep understanding of digital performance KPIs, martech tools, and measurement frameworks.

Preferred Qualifications:

• Bachelors/masters degree in marketing, Business, or a related field.
• Certifications in Google Ads, Meta Blueprint, or equivalent performance platforms are a plus.
• Experience in a media agency environment will be an advantage.