Associate Vice President

Online and Off line Market Place

Profile- AVP Sales Google Ads Inside Sales & Field Sales

Working Days- 6 days

Reports to- VP Sales

Location : Noida

Position 2

Role Overview

The Associate Vice President Sales will lead and scale a high-volume, sales ecosystem focused on onboarding and activating local merchants through the Google Adwords process. This role holds end-to-end ownership of onboarding volumes, revenue outcomes, client performance, and regional sales productivity, while ensuring governance, compliance, and sustainable growth. The role demands a strategic yet execution-oriented leader with deep expertise in sales, merchant acquisition at scale, and management of large, distributed sales organizations.

Key Responsibilities

• Sales Growth Strategy
• Define and execute a scalable sales strategy for merchant onboarding
• Drive merchant acquisition, activation, and revenue delivery across regions
• Design and continuously optimize GTM models leveraging channel agencies, and extended field sales networks
• Identify and launch new partner-led acquisition channels and regional expansion initiatives

Channel Partner Management

• Build, manage, and scale a robust ecosystem of Digital Marketing Agencies, aggregators, and agencies
• Establish partner onboarding frameworks, certification standards, incentive structures, and SLAs
• Monitor partner productivity, onboarding quality, and compliance adherence
• Lead commercial negotiations, payout mechanisms, and performance-linked incentive models
• Merchant Onboarding & Activation Excellence
• Oversee large-scale onboarding of SMBs and local merchants through affiliate-led channels
• Ensure high standards of listing accuracy, verification, compliance, and activation success
• Continuously improve conversion across the merchant lifecyclefrom lead to onboarded to active merchant
• Drive consistency and quality of merchant experience across regions

Team Leadership & Organizational Scale

• Build and lead regional sales managers, partner managers, and city-level leadership teams
• Manage high-volume field and inside sales teams through affiliate structures
• Set targets, productivity benchmarks, and performance management frameworks
• Institutionalize training, certification, and standardized operating processes

Operations, Metrics & Governance

• Own forecasting, capacity planning, and merchant onboarding performance dashboards
• Track and optimize KPIs including onboarding volumes, activation rates, cost per onboarding, churn, and affiliate ROI
• Partner closely with Sales Operations, Finance, Legal, Risk, and Technology teams to ensure operational excellence
• Ensure adherence to platform policies, brand guidelines, and compliance standards

Cross-Functional & External Collaboration

• Work closely with external platform partnership teams and internal Product, Marketing, and Operations stakeholders
• Share merchant and partner insights to improve onboarding tools, processes, and GTM effectiveness
• Support regional and national launches, campaigns, and scale initiatives

Key Skills & Leadership Competencies

• Strong expertise in affiliate, channel, and partner-led sales models
• Deep understanding of merchant acquisition and onboarding at scale
• Proven ability to lead and scale large, distributed sales organizations
• Strong commercial acumen with excellent partner negotiation skills
• Data-driven, process-oriented leader with high execution discipline

Qualifications

• 1015+ years of experience in sales, affiliate business, or channel partnerships
• Experience in platform-led businesses such as Fintech, Telecom, E-commerce, Marketplaces, or AdTech preferred