Associate - Referral Marketing

Key Responsibilities

• Develop and maintain strong relationships with referring doctors, clinics, diagnostic centers, and corporate clients.
• Drive referral patient volumes for key specialties such as Cardio, Ortho, Neuro, Gastro, Oncology, etc.
• Conduct regular field visits to referral partners and identify new business opportunities.
• Track referral inflow, conversion rates, and revenue contribution.
• Coordinate with internal teams (SLM, Consultants, Operations) to ensure smooth handling of referred patients.
• Address referral partner concerns and ensure timely feedback on patient outcomes.
• Organize CMEs, doctor meets, and engagement activities to strengthen partnerships.
• Achieve monthly and quarterly revenue targets aligned with hospital growth plans.

Key Performance Indicators (KPIs)

• Referral revenue growth
• Increase in active referral accounts
• Conversion ratio of referred cases
• Specialty-wise volume growth
• Partner retention rate

Skills & Competencies

• Strong relationship-building and negotiation skills
• Healthcare market understanding
• Target-driven and result-oriented mindset
• Excellent communication and presentation skills
• Ability to analyze referral data and identify growth opportunities