Associate Product Manager - MarTech

Type: Full-Time 
Role Overview

We’re looking for a data-driven and execution-focused MarTech Product Manager to own and scale our CRM and campaign automation systems. You’ll work closely with Marketing, Growth, and Engineering teams to drive personalized user journeys, improve retention, and power our e-commerce growth engine.

🎯 Key Responsibilities

• Own the product roadmap and daily operations of CRM tools and other marketing tech tools
• Design and optimize automated journeys across push, email, in-app, SMS, and WhatsApp channels
• Collaborate with CRM & growth teams to drive segmentation, engagement, and lifecycle marketing
• Enable hyper-personalization by integrating user attributes and behavioral data
• Monitor key funnel metrics (CTR, Open Rates, Conversions, LTV) and suggest improvements
• Partner with data & analytics teams to build dashboards and attribution frameworks
• Ensure CRM campaigns are compliant with data privacy standards (GDPR, CCPA)

🧩 Must-Have Skills

• 2+ years of product experience, ideally in e-commerce or consumer tech 
• Hands-on experience with MoEngage (journey builder, segmentation, events, personalization) (Good to have)
• Knowledge of campaign performance metrics (CTR, CVR, drop-offs, etc.)
• Familiarity with user funnels, cohort analysis, A/B testing, and engagement strategy
• Understanding of product analytics tools like GA4, Adobe and others.
• Experience working with engineering teams to define event taxonomies and data flow
• Strong communication and stakeholder management abilities

✅ Nice to Have

• Experience with other tools like AppsFlyer, Firebase.
• Ability to write basic SQL queries
• Background in affiliate, loyalty, or performance marketing
• Exposure to personalization use cases via recommendation engines or ML models

🚀 Why Join Us?

• High-impact role with visibility across product, growth, and leadership teams
• Be part of an agile team shaping the future of e-commerce CRM and personalization
• Freedom to experiment, iterate, and drive innovation with real customer data
• Opportunity to work with the latest marketing automation and analytics stacks