Associate Planning Director - Insights & Analytics

Job Description: Data-to-Creative

1. Collective Planning Expertise

Our planning unit operates at the intersection of cultural storytelling and high-velocity execution. We are a "Almost Full-Spectrum" team that moves from Ideas to Content Execution seamlessly.

• The Creative Edge: We are good at articulating communication approaches and distilling complex brand challenges into sharp narratives.
• The Packaging Edge: We possess a decent level of craft in visual storytelling, ensuring our strategies are as beautiful as they are brilliant.
• The Content Edge: Collectively, we are decent at defining content pillars and driving execution that disrupts the digital noise.

But also, we are lean. And we need more muscle mass (pun-intended).

2. The Client Need: Strategic Rigor & QOPs

As our portfolio grows, our clients (including high-decibel brands like Royal Enfield, and new pitches) require more than just "good ideas"they require evidence-based strategy.

• The Data Demand: We need to move beyond basic social media reporting. The requirement is for Quarterly Social Media Data Presentations that don't just show numbers, but tell a story of consumer behaviour x brand journey x troubleshooting on time.
• Quarterly Operations Plans (QOPs): Our clients need roadmap-level planning that uses historical data to predict future trends, ensuring our creative output is always optimized for ROI (every idea must start answering business needs).

3. The Need for a New Person: The "Data-to-Springboard" Specialist

We are looking for a hybrid thinker who can sit between a spreadsheet and a mood board. This person will be responsible for turning Cold Data into Hot Insights.

Key Skill Sets:

• Data Synthesis: The ability to look at social analytics (go beyond engagement, sentiment, reach; talk conversation volume, audience delta on social, non-linear digital journeys, etc.) and market research to identify the "Unfair Advantage" for a brand.
• Creative Springboarding: You don't just report data; you translate it into a Creative Brief. You can tell a Creative Director why a specific aesthetic or hook will work based on audience data.
• Performance Storytelling: Proficient in using tools (Rival IQ Meltwater, Talkwalker, etc.) to build a narrative that justifies our creative leaps to the client.
• Strategic Logic: You provide the "math" that supports our "magic." You are the guardian of the "Rationale" in every pitch.