Associate Marketing Manager

Associate Marketing Manager

Roles & Responsibilities

Social Media Management

• Execute the brands digital strategy across social media platforms
• Develop & manage monthly content calendars aligned with campaign priorities & brand objectives.
• Identify and coordinate influencer collaborations, including briefing and performance tracking.
• Act as the primary POC with digital and creative agencies for social media campaign execution, ensuring timelines, quality, and brand consistency.
• Track and analyse platform performance metrics; recommend optimisation actions based on data insights.

Brand Strategy & Marketing Campaigns

• Support the development and execution of the annual brand plan and marketing calendar.
• Provide inputs on consumer segmentation, positioning, and communication frameworks.
• Support the execution of 360-degree marketing campaigns across offline and online channels
• Assist in drafting campaign briefs and coordinating with internal stakeholders and agencies.
• Ensure consistent brand communication across all consumer touchpoints.
• Conduct post-campaign analysis and document key learnings and improvement areas.

Consumer & Market Intelligence

• Analyse consumer data, digital analytics, and performance to identify growth opportunities.
• Monitor competitor activities and category trends.
• Support insight generation to inform brand and innovation decisions

Go-to-Market Execution

• Collaborate with Sales, Trade Marketing, and R&D teams to support product launches.
• Ensure readiness of marketing materials and communication assets as per launch timelines.
• Support execution of in-market activations and trade initiatives.

Performance Analytics & Reporting

• Track KPIs across digital performance, campaign effectiveness, and brand health
• Prepare structured dashboards and reports with data-backed recommendations.

Skills & Qualifications Required

• Graduate with 34 years of marketing experience OR MBA with 12 years of experience
• Minimum 23 years of hands-on experience managing social media platforms is mandatory.
• Demonstrable experience in digital marketing and content strategy execution.
• Content creation experience (Short-form video ideation, scripting, or content direction) preferred and will be considered a strong advantage.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.

Strong communication and stakeholder management skills with the ability to work cross-functionally.