Associate Marketing Manager - Child Nutrition
Abbott
5 - 10 years
Mumbai
Posted: 12/1/2024
Job Description
JOB DESCRIPTION:
Contribute strategically to develop the ethical marketing plans for the year and lead execution for the same
Developing marketing and GTM plans for new launch and existing brands
Independently drive market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
Formulation of communication development for healthcare practitioners in coordination with creative agency
Building strong marketing programs to engage HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
Responsible to drive evaluate newer indications/opportunities to expand and grow business through continuous collaboration with ethical sales team
Ensure complete compliance to ethics & compliance SOPs, including timely submission of completed documents
Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
Independently handle overall brand projects to ensure marketing programs are driven consistently and in a high quality manner.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)
About Company
Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.
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