Associate Manager – Performance Marketing

Job Title: Associate Manager Performance Marketing

Job Summary

Xylem Learning is looking for an Associate Manager Performance Marketing to lead high impact performance marketing campaigns across paid platforms and drive measurable business

growth. This role requires a hands-on leader who can manage large budgets, optimize ROI, and

work closely with cross-functional teams to scale performance.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads

(including YouTube), Meta Ads (Facebook & Instagram) and other paid platforms such

as Snapchat

Own and scale UAC (Universal App Campaigns) with a focus on in-app events and ROI

Manage and optimize monthly media budgets exceeding 50 Lakhs, ensuring efficient

spend and strong ROAS

Set up, manage, and troubleshoot conversion tracking across platforms using Google

Tag Manager, pixels, and analytics tools

Track key performance metrics and perform ROI calculations to drive continuous

optimization

Coordinate closely with Business Analytics, Design, Media, and Category teams to align

campaign strategy and execution

Work with CRM teams to improve funnel efficiency, lead quality, and lifecycle

performance

Lead, guide, and support team members to ensure best practices and consistent

performance

Prepare regular performance reports and share actionable insights with stakeholders

Requirements

46 years of experience in performance marketing / PPC campaign management

Strong hands-on experience with Google Ads, YouTube, Facebook & Instagram Ads

(Snapchat experience is a plus)

Proven experience managing and optimizing UAC campaigns

Experience handling large-scale budgets (50L+ per month)

Strong understanding of conversion tracking, attribution, and analytics

Hands-on experience with Google Tag Manager

Experience working with CRM platforms

Strong analytical skills with the ability to evaluate and optimize ROI

Good communication skills and team management capability

Preferred Qualities

Data-driven and performance-focused mindset

Strong ownership and accountability for campaign outcomes

Ability to work effectively in a fast-paced, high-growth environment

Proactive problem-solver with a continuous learning attitude

Strong collaboration skills and cross-functional working ability