Associate Manager – Performance Marketing

Job Summary

Xylem Learning is looking for an Associate Manager Performance Marketing to lead high-impact performance marketing campaigns across paid platforms and drive measurable business growth. This role requires a hands-on leader who can manage large budgets, optimize ROI, and work closely with cross-functional teams to scale performance.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads (including YouTube), Meta Ads (Facebook & Instagram) and other paid platforms such as Snapchat
• Own and scale UAC (Universal App Campaigns) with a focus on in-app events and ROI
• Manage and optimize monthly media budgets exceeding 50 Lakhs, ensuring efficient spend and strong ROAS
• Set up, manage, and troubleshoot conversion tracking across platforms using Google Tag Manager, pixels, and analytics tools
• Track key performance metrics and perform ROI calculations to drive continuous optimization
• Coordinate closely with Business Analytics, Design, Media, and Category teams to align campaign strategy and execution
• Work with CRM teams to improve funnel efficiency, lead quality, and lifecycle performance
• Lead, guide, and support team members to ensure best practices and consistent performance
• Prepare regular performance reports and share actionable insights with stakeholders
• Requirements
• 46 years of experience in performance marketing / PPC campaign management
• Strong hands-on experience with Google Ads, YouTube, Facebook & Instagram Ads (Snapchat experience is a plus)
• Proven experience managing and optimizing UAC campaigns
• Experience handling large-scale budgets (50L+ per month)
• Strong understanding of conversion tracking, attribution, and analytics
• Hands-on experience with Google Tag Manager
• Experience working with CRM platforms
• Strong analytical skills with the ability to evaluate and optimize ROI
• Good communication skills and team management capability
• Preferred Qualities
• Data-driven and performance-focused mindset
• Strong ownership and accountability for campaign outcomes
• Ability to work effectively in a fast-paced, high-growth environment
• Proactive problem-solver with a continuous learning attitude
• Strong collaboration skills and cross-functional working ability