Associate Manager - Marketing

About UrbanPiper

UrbanPiper is built to solve the real-world challenges restaurants face in adapting to the growing demands of online commerce. Our platform streamlines operations, empowering staff to manage their online presence across delivery platforms and direct ordering channels with ease and efficiency.

Since expanding in 2021, we’ve seen strong global traction across the US, UK, UAE, and Saudi Arabia, building on our solid foundation in India. We’re proud to be backed by leading institutional investors like Sequoia and Tiger Global, and tech companies like Swiggy and Zomato.

The Role

We’re looking for a Performance Marketing Manager who thrives on numbers, lives for experimentation, and loves cracking the code on scalable growth. You’ll be responsible for owning our top-of-the-funnel and middle-of-the-funnel strategy — bringing the right audience to our doorstep and ensuring they're primed to convert.

●      Location: Bangalore

●      Experience: 3-4  years

Key Responsibilities

●      Own and operate paid marketing campaigns across Google, Meta, LinkedIn, and more — from strategy to execution

●      Plan, run, and optimize lead-gen and traffic campaigns targeting restaurants across geographies

●      Develop and manage digital prospecting and remarketing campaigns

●      Identify and leverage new channels (including affiliate marketing) to expand reach and drive results

●      Manage landing page performance: drive experiments to improve CTR, engagement, and form fill rates

●      Manage digital marketing budgets, ensuring strong ROI and efficient customer acquisition cost (CAC)

●      Build and manage reporting dashboards with insights on CPC, CPL, ROAS, MQL quality, and other key metrics

●      Collaborate with the content, design, and product marketing teams to produce effective creatives and copy

●      Work closely with BUs to align targets, budgets, and conversions

Qualities We Seek

●      3-4 years of experience in performance marketing or growth marketing roles, preferably in a SaaS or tech-led business

●      Deep hands-on expertise with Google Ads, Meta Ads, and a working knowledge of tools like GA4, Hubspot, SemRush, etc.

●      Strong analytical skills — you are an expert in slicing through campaign data and deriving clear next steps

●      A bias for experimentation — you know that great performance comes from iterating fast

●      Exceptional collaboration and communication skills — you’ll work closely with content, sales, and product marketing

●      A clear sense of ownership — this is your funnel, and you’re proud to grow it

Good to Have

●      Marketing experience with a SaaS company/F&B brand

●      Basic technical knowledge of web publishing and landing page creation

Why Join Us?

●      A meaningful role in a high-growth company, shaping the future of the food-tech ecosystem, globally

●      Be a part of the company’s global expansion journey with Marketing at its epicenter of growth

●      A fun, fast-paced environment where experimentation is encouraged and impact is real