Associate Manager

Dentsu is a network designed for whats next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Operating in over 145 markets worldwide with more than 66,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society

Job Title: Associate Manager - Programmatic

Work Experience: 3 years+

Location: Pune & Mumbai

Role / Profile:

Key Responsibilities

• Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360 , Amazon DSP, CM360, Google Analytics and MMPs.
• Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
• Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reportingusing tools like Excel, Google Sheets, Data Studiofor actionable insights.
• Provide strategic recommendationsgoals, KPIs, targeting, creative refreshesto internal teams, aligning tactics with media objectives.
• Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
• Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.