Associate Manager

Job Title: Associate Manager - Programmatic

Department: Digital

Location: Mumbai, Pune

Experience: 4-5 years

Type: Full-time

About the Role

The Associate Associate Manager - Programmatic will be responsible for implementing and supervising digital media activities for assigned brands. The role involves managing day-to-day client servicing, coordinating with internal teams, and ensuring effective execution of digital campaigns.

As a representative of the organization, the role holder will contribute to overall brand management by conceptualizing and executing digital strategies that deliver value to clients

Key Responsibilities

• Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, Amazon DSP, CM360, Google Analytics and MMPs.
• Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
• Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reportingusing tools like Excel, Google Sheets, Data Studiofor actionable insights.
• Provide strategic recommendationsgoals, KPIs, targeting, creative refreshesto internal teams, aligning tactics with media objectives.
• Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
• Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

Technical Skills & Tools

• DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.
• Strong media planning, campaign setup, optimization, trafficking, and QA expertise.
• Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.
• Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

Qualifications

• Graduate/Postgraduate in Mass Media, Marketing, Advertising, Communication, or related field
• Certification in Digital Marketing / SEO / SEM / Programmatic
• 4-5 years of experience in a digital, social, advertising, or media agency

Behavioural Skills

• Eagerness to learn and adapt
• Strong team player with collaborative mindset
• Comfortable working under pressure and tight timelines
• Open to feedback and continuous improvement
• High attention to detail
• Passion for digital advertising and marketing

What Youll Get

• Exposure to leading brands and campaigns
• Opportunity to grow into Account Manager role
• Learning across creative, strategy, and media teams
• Fast-paced and dynamic work environment