Associate Manager - Affiliate Marketing

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupes agencies are present in over 100 countries around the world.

The PGD team in India boasts of over 600+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Founded in 1926 by Marcel Bleustein-Blanchet, the father of French advertising, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lvy, who led the company for 30 years until June 2017, is today the Chairman of the Groupes Supervisory Board.

Job Location's : Gurgaon, Bangalore, Mumbai, Hyderabad & Pune

Job Description:

Operational management and further development of affiliate marketing programs for multiple clients

Evaluation and onboarding of new affiliate partners based on defined qualitative and performance-related criteria

Active support in the acquisition of new affiliate partners and identification of growth opportunities within the affiliate ecosystem

Creation of regular performance reports as well as ad-hoc analyses (e.g. action-based evaluations, publisher performance, trend analyses)

Monitoring, analysis and optimization of affiliate performance based on relevant KPIs (e.g. revenue, CPS, ROAS, conversion rate, AOV)

Derivation of concrete insights, optimization measures and strategic recommendations for clients based on data-driven analyses

Market and competitor analysis within the affiliate marketing landscape, identification of trends, potentials and innovations, and translation into actionable recommendations

Responsibility for the management and maintenance of advertising materials within affiliate networks

Planning and execution of action communications, including promotion of upcoming client campaigns via affiliate networks

Conceptual development and continuous improvement of affiliate marketing strategies and setups

Close collaboration with internal performance marketing, tracking and client teams

Ensuring data quality, transparency and correctness of performance and billing data within affiliate networks