Associate Manager - Programmatic
dentsu
5 - 10 years
Pune
Posted: 23/12/2025
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Job Description
Key Responsibilities
- Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360 , Amazon DSP, CM360, Google Analytics and MMPs.
- Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
- Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reportingusing tools like Excel, Google Sheets, Data Studiofor actionable insights.
- Provide strategic recommendationsgoals, KPIs, targeting, creative refreshesto internal teams, aligning tactics with media objectives.
- Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
- Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.
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