Associate Director - Trade Marketing

About Us

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

About the role

Primary Purpose - Deliver National Brand health, volume and share through development and implementation of commercial strategies and initiatives across the portfolio

Responsibilities

Commercial Strategy

• Define the commercial strategy for Trade Marketing
• Work closely with the Hub & Regional sales team to plan and deliver on ABI Commercial strategy
• Analyze category, consumer and shopper data to optimize plans to deliver volume, share and brand health KPIs

Planning & Execution

• Develop, execute and track the programs across Consumer promotions, Visibility & Trade Programs
• Develop plans for all integrated campaigns which includes establishing go-to-market plans for campaigns ranging from global moments to cultural events to genre specific campaigns
• Manage commercial agencies to develop and execute all integrated Campaigns & local tactical activations
• Work with the global team to ensure Indian interests are being met while still ensuring alignment with the Global direction

Financial Discipline

• Ensure optimal resource allocation and track programs v/s ROI delivered across sales regions
• Ensure timely budget management is undertaken

Compliance

Brand compliance to government and industry regulations are met

Business Reporting

• Monthly Business Performance Scorecard
• Monthly Focus Agenda/New Initiative Performance Report
• Monthly Competitor & Customer Information that is relevant and actionable for our business

Education & Experience

• Post -Graduation (MBA from a reputed B-School) with at least 8 - 10 years experience.
• Experience of working in FMCG Sales & Trade Marketing roles preferably in the alco-bev sector.
• Proven leader that inspires teams to deliver on key business objectives.
• Experience defining the commercial strategy for a global brand & leading the execution across multiple consumer touch points.

What sets you apart

• Forward thinking and the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.
• Extraordinary communication and relationship skills including the ability to collaborate cross-functionally horizontally and vertically within the organization.
• Ability to continuously re-prioritize, adapt to change and effective at managing change.
• Strong analytical skills, ability to distill insights and propose relevant recommendations.
• Driven leader who approaches things with a sense of urgency.
• Able to handle ambiguity with grace.

And above all of this, an undying love for beer!

Quench your thirst for success. Come, sit at the table!