Associate Director- Talent Management (Influencer Marketing)

The Associate Director Talent Management will be responsible for end-to-end management, growth, and commercial success of a roster of signed creators . This role focuses on relationship building, brand deal closures, long-term creator positioning, revenue growth, and coordination with internal sales, planning, and campaign teams .

This is not a creator onboarding or acquisition role . The focus is on managing and scaling existing talent portfolios .

• Own and manage a portfolio of mid-to-top tier influencers across platforms such as Instagram, YouTube, and LinkedIn.
• Act as the primary point of contact for creators for all brand collaborations, negotiations, and career planning.
• Build strong, long-term relationships with creators to ensure retention, trust, and exclusivity where possible .
• Understand each creators content style, audience demographics, brand fit, and growth goals.

• Drive revenue targets for the managed talent roster on a monthly and quarterly basis.
• Identify and close brand collaboration opportunities , ensuring maximum earning potential for creators while maintaining brand alignment.
• Upsell creators for long-term partnerships, retainer deals, exclusives, and IP-based collaborations .
• Work closely with the Sales / Brand Partnerships team to pitch relevant creators to brands and close deals efficiently.

• Lead commercial negotiations with brands and agencies to secure optimal pricing, deliverables, and timelines for creators.
• Ensure fair and profitable deals for both creators and the agency while maintaining market competitiveness.
• Oversee contract discussions, exclusivity clauses, usage rights, and payment terms in collaboration with legal/finance teams.
• Minimize deal drop-offs by proactively resolving negotiation or expectation mismatches.

• Support creators in positioning themselves as strong personal brands within specific niches (fashion, lifestyle, finance, tech, etc.).
• Advise creators on content strategy, platform growth, brand-safe practices, and long-term career planning .
• Identify opportunities beyond standard brand deals such as IP launches, product collaborations, events, and media appearances .
• Track creator performance metrics and recommend improvements to increase brand appeal and deal value.

• Work closely with Campaign Management, Planning & Strategy, and Pricing teams to ensure smooth execution of creator campaigns.
• Align deliverables, timelines, and expectations between creators and internal teams.
• Act as a problem solver during campaign execution in case of delays, conflicts, or escalations.
• Ensure accurate handover of deal details for seamless execution and payment closure.

• Mentor and manage Talent Managers / Senior Associates within the talent management team.
• Set performance benchmarks, review deals, and guide team members on negotiations and creator handling.
• Help build and refine SOPs for talent communication, deal flow, and creator servicing .
• Maintain structured reporting on creator revenue, deal pipelines, and portfolio performance.