Associate Director - Sales & Marketing

JOB DESCRIPTION:

Key Responsibilities:   

Responsible for meeting the committed topline plans (between USD 25MM to USD 50 MM) for the year for each brand/ portfolio while beating market growth objectives 

• Drive top-line, market share, and bottom-line targets for the BU/ Cluster and Affiliate    

• Accountable for budgeting, business planning, and strategizing in line with the budgeted manpower in the sales force.

• Maintaining control of operating budget, delivering on both top line and bottom line   

• Spearheading marketing and sales activities/initiatives to ensure that short and long-range sales volumes and projects are achieved.   

• Collaborating with product development team to implement product modifications or improvements of product line.   

• Life cycle management which anticipates and serves a customer need / solution approach for brands   

• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.   

• Develop and implement Annual Operating Plan for brand portfolio.   

• Undertake fieldwork to capture insights   

• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies   

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to the field force.   

• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance, Human Resources etc.

Education:

Graduate in Science / Pharmacy. • MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least) Experience: • Incumbent who is currently in the role of a Business Unit Director is preferred • Incumbent should have Sales and Marketing Experience along with Team Management experience of 3 years. • Pharmaceutical Product Management experience of 3 years (preferably in MNC) as a brand manager   • Exposure to managing Key Accounts / dealing with Key Opinion Leaders   • Experience in managing new launches is preferable Skills: • Excellent Communication Skills   • Functional & Technical Knowledge on therapy areas owned and other therapies in the division   • Demonstrates creativity, innovation and drive for results.   • Ability to influence, lead and work with cross functional teams   • Analytical skills and good Financial Acumen   • Strategic thinking, Problem solving and decision making skills   • Planning and organizing skills for short term and long term.   • Time management and multi-tasking skill  

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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