Associate Director - Performance Marketing

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.  The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description

About Role - Join Emeritus’ Marketing Team as an Associate Director-Performance Marketing. You will play a pivotal role in driving revenue for a multimillion-dollar portfolio in a highly evolved, data-driven performance marketing environment. This is a leadership role, offering the opportunity to lead strategies, optimize campaigns, and manage cross-functional initiatives to deliver growth and maximize ROI.

Key Responsibilities:

• Strategic Campaign Management:
• Lead the strategy, execution, and optimization of paid acquisition campaigns across platforms, including Google Ads, Facebook, LinkedIn, Twitter, and programmatic channels.
• Develop and manage monthly media plans in collaboration with business team to meet business outcome, lead volume, quality, and ROI goals.
• Ensure all campaigns align with brand standards and deliver high-quality leads to the sales team.
• Performance Optimization:
• Monitor, analyze, and optimize campaign performance to improve CAC, conversion rates, and other critical KPIs.
• Proactively identify opportunities for performance enhancement across SEM, and paid social media channels.
• Leverage tools like Google Analytics, SA360, and Facebook Ads Manager for actionable insights and recommendations.
• Cross-functional Collaboration:
• Partner with creative, IT, and sales teams to enhance campaigns and optimize landing pages and user funnels.
• Work closely with content and creative teams to develop impactful marketing assets.
• Build relationships across tech, analytics, and product teams to solve challenges and improve campaign outcomes.
• Data Analysis & Reporting:
• Create detailed reports (daily, weekly, and monthly) to track performance and ensure targets are met.
• Provide data-driven insights and recommendations to stakeholders for continuous improvement.
• Team Leadership:
• Lead and mentor a team of 2-3 performance marketing professionals, fostering a culture of excellence and collaboration.
• Build capabilities within the team to drive performance marketing initiatives.

Skills & Qualifications:

• 7-10 years of experience in performance marketing, with a proven track record in lead generation and managing high-budget campaigns.
• Strong written and verbal communication skills.
• Demonstrated expertise in managing performance marketing campaigns across multiple channels, including SEO, SEM, and social media.
• Advanced knowledge of platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong analytical skills with a data-driven mindset.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Up-to-date with the latest trends and best practices in digital marketing.
• Graduate or postgraduate degree in Marketing, Mass Media, or related fields; MBA preferred.
• Certifications in Digital Marketing (Google Ads, SEO, etc.) are a strong advantage.
• Experience working in high-growth, data-driven environments is preferred.

What’s in it for You:

• Be part of a high-performance marketing team, driving revenue for a global edtech leader.
• Collaborate with cross-functional teams to tackle complex marketing challenges.
• Gain exposure to innovative strategies in the edtech industry.
• Unlock career growth opportunities in performance marketing and beyond.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:  

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/ 

• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)