Associate Director

Role description

Head of Social Media Strategy

LTIMindtree is seeking a dynamic Global Head of Social Media Strategy, based in India. You will be responsible for developing and implementing a comprehensive organic social media strategy that aligns with our business goals and enhances our brand visibility and engagement, as well as work closely with digital and field marketing teams to extend the strategy to paid campaigns.

This role requires a strategic thinker with a deep understanding of social media trends, a creative mindset, and the ability to lead a team to execute high-impact social media campaigns.

Key Responsibilities:

·       Develop and execute a holistic social media strategy and campaigns that aligns with the company’s overall marketing and business objectives.

·       Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.

·       Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.

·       Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company’s strategy for crisis communication.

·       Collaborate with cross-functional teams — including senior business stakeholders, field, service line and partner marketing teams, PR & media relations — to ensure alignment and integration of social media efforts.

·       Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.

·       Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

 Desired Skills & Qualifications

·       A minimum of 10 years’ experience in social media management in a client-side or agency-side role. Experience across a diverse set of industries is preferred.

·       Bachelor’s degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable. 

·       A portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.

·       Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills — with the ability to inspire and motivate your team members and positively influence your peer group.

·       A deep understanding of social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions.

·       The ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.

·       Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage.

Skills

Good to Have Skills :

["Social Media Marketing","Data-driven Marketing","Content Marketing","Marketing Strategy"]