Associate Director – Ad Delivery & Operations

Company Description

Nitro Commerce is revolutionizing Indias e-commerce landscape with cutting-edge AI tools designed to empower D2C brands in achieving their full potential. With expertise spanning in developing MarTech solutions for Indias top commerce brands, we deliver innovative solutions to overcome challenges in marketing, customer engagement, and conversions. Our AI-powered platforms help brands address hurdles such as anonymous visitors and complex marketing campaigns, enabling seamless growth. Headquartered in Gurugram, we aim to be partners in growth, building a brighter future for Indian e-commerce.

Nitro Commerce is seeking a Hands-on Associate Director of Delivery to bridge the gap between technical ad operations and aggressive business scaling. You will be the primary custodian of our ad server efficiency, ensuring user signals we possess are translated into flawless campaign execution.

This is a high-accountability role where success is measured by technical precision, zero underspend, and hitting the specific performance benchmarks (ROAS, CTR, CPA) that keep our 2,500+ brand partners scaling.

• Supply-Side Scaling: Lead the technical integration of new SSPs and direct publishers to avoid delivery bottlenecks and diversify inventory.
• Budget Mastery: Take ownership of 100% budget utilization across all active campaigns with a goal of zero underspend.
• KPI Excellence: Oversee predictive bidding and dynamic creative optimization to ensure top-tier accounts meet or exceed brand benchmarks.
• Operational Integrity: Manage the "Performance Scorecard," cross-referencing ad server logs with client-reported data to ensure transparent reporting.
• Inventory Enablement: Actively manage and increase fill rates across existing inventory partners to maintain "shelf space" for premium D2C brands.

Your role is tied to a strategic incentive structure designed to reward outcome excellence:

• Budget Utilization
• Inventory Enablement
• Brand Goal Success

• Technical Specialist: Deep experience with DSP/SSP mechanics, UID identification, and deterministic targeting signals.
• The Optimizer: You don't just "run" ads; you architect campaigns that move customers through the full funnelfrom exposure to point-of-sale.
• Data Disciplinarian: You thrive on "Performance Scorecards" and can reconcile complex billing and delivery data across OTT, Fintech, and Commerce apps.
• AdTech Veteran: You have a proven track record in Agency or AdTech environments managing high-volume spends with high ROAS outcomes (e.g., 20x ROAS models).

Nitro Commerce is a Series A adtech startup founded in 2023 by the visionary team behind Wigzo (acquired by Shiprocket). Led by industry veteran Umair Mohammed, we are redefining how D2C brands acquire and retain customers in a cookieless world.

We offer a fast-paced environment where your technical delivery directly impacts the growth of Indias most exciting D2C brands.

Ready to lead the engine behind Indias premium commerce?