Associate Director- Digital Marketing

Role: Associate Director- Digital Marketing

Reports to: Vice President- Digital Marketing

Location: Gurgaon

About The Job:

As the Associate Director- Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing

strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic

thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a

proven track record of driving results in a fast-paced environment.

Responsibilities:

1. Develop and Execute Digital Marketing Strategies:

Formulate comprehensive digital marketing strategies aligned with overall business goals.

Oversee the execution of campaigns across various digital channels, including Google,

Facebook, Programmatic DSP/SSP, affiliates, Publishers, influencer, growth partnerships,

and other emerging platforms.

2. User Acquisition and Retention:

Lead initiatives to acquire new users through effective paid media campaigns, partnerships,

and innovative marketing techniques.

Develop and implement retention strategies to enhance user loyalty and engagement.

3. Brand Building and Positioning:

Drive brand awareness and positioning through creative and impactful digital campaigns.

Collaborate with cross-functional teams to ensure brand consistency across all digital

touchpoints.

4. Analytics and Performance Tracking:

Utilize analytics tools to monitor and analyze the performance of digital marketing

campaigns.

Make data-driven decisions to optimize campaigns, improve ROI, and achieve key

performance indicators (KPIs).

5. Team Leadership and Development:

Build and lead a high-performing digital marketing team.

Provide mentorship, guidance, and professional development opportunities for team

members.

6. Budget Management:

Manage the digital marketing budget effectively, ensuring maximum ROI and efficiency.

Identify cost-effective opportunities for growth and expansion.

7. Innovation and Emerging Trends:

Stay abreast of industry trends and emerging technologies in digital marketing and gaming.

Innovate and incorporate new strategies to maintain a competitive edge.

Qualifications

Bachelor's or Master's degree in Marketing, Business, or a related field

Proven experience of 10+ years in digital marketing, gaming industry preferred

Demonstrated success in developing and executing digital marketing strategies that drive user

acquisition and engagement.

Proficiency in utilizing analytics tools to measure and optimize campaigns

Strong understanding of GTM planning, performance marketing and creative/campaign

development

Excellent leadership and team management skills

Exceptional communication and collaboration abilities

Creative thinking, enterprising, can work with ambiguity and problem-solving skills.

Good to Have:

Experience of managing DM budget of 50Cr+/Year

Experience of managing mobile app campaigns at scale

Strong knowledge of Mobile attribution (Adjust, Appsflyer, Singulars, Branch etcany one of them)

Strong knowledge of Product marketing tools ( clevertap, webengage, moengage etcany one of

them)

Super strong with marketing analytics and BI

Experience with influencer marketing and partnerships

Familiarity with gaming platforms, communities, and industry events

Knowledge of SEO, ASO (App Store Optimization), and other relevant digital marketing techniques.