Associate Director - Marketing

Designation: Associate Marketing Director, India

Office Location: Gurgaon

Position Description: 

We’re seeking a highly experienced, driven, and strategic marketing expert to join us as Associate Marketing Director in India. This is a senior role with cross-functional exposure, responsible for strengthening Affle’s position in the India market through partnerships, customer-facing initiatives, and thought leadership activities.

If you are passionate about marketing, excel in creative thinking, and execute marketing programs flawlessly while supporting sales and product teams, we want to hear from you.

Primary Responsibilities:

• Partnership Marketing: establish and manage marketing relationships with key partners, trade bodies, and industry stakeholders across India.
• Customer Programs: Lead customer-facing initiatives including webinars, events, reference programs, and co-marketing initiatives.
• Thought Leadership: Amplify Affle’s voice through speaking opportunities, authored content, awards, leadership visibility and more.
• Market Intelligence: Stay on top of industry trends ,customer needs, and competitor activities to drive marketing initiatives.
• Event Strategy: Own end-to-end planning and execution of Affle’s presence at key industry conferences, forums, and partner events in India
• Cross-Team Collaboration: Work closely with marketing teams across all Affle’s business units.
• Metrics & Impact: Define KPIs, track performance and analyze the effectiveness of the marketing initiatives, ensuring accountability and business alignment.

Required Skills:

• 10 years of relevant B2B marketing experience within adtech, martech, or SaaS industries
• Proven track record leading high-impact thought leadership and field marketing programs
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines
• Strong understanding of India’s digital advertising and mobile tech ecosystem.
• Fluent in English with excellent communication and project management skills.
• Ability to balance hands-on execution with strategic thinking.
• Familiar with tools like HubSpot, Trello, and AI-enabled marketing platforms

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affle Holdings is the Singapore based promoter for Affl e India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.

For more details: www.affle.com