Associate Director - Global Channel Analytics

Be You’ at GSK

At GSK, we unite science, technology, and talent to get ahead of diseases together. 

We are a world leader in infectious diseases, including vaccines and HIV, with the broadest portfolio in the industry, pushing the frontiers of respiratory science and improving the lives of millions of patients, recognised for our ESG leadership, making an impact on some of society’s most urgent challenges We’re confident that together we can make a positive impact on the health of more than 2.5 billion people by 2031.

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Job Purpose: 

The Associate Director, Global Channel Analytics in the Global Scientific Communications organization is responsible for tracking, analyzing and reporting on channel and content performance metrics, to provide actionable insights to optimize scientific communication strategies across therapeutic. This role will also drive the integration of generative AI tools into omnichannel content workflows, working closely with Digital and Medical teams to enhance engagement, efficiency, and personalization.

Key Responsibilities:

• Track, analyze and report on metrics and analytics across key scientific communication channels, sharing actionable insights to improve channel and content engagement
• Synthesize complex analytics into data storytelling that will shape content planning and dissemination strategies through clear, data-backed recommendations to optimize omnichannel approaches
• Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans, collaborating with Digital teams for robust data visualization and interpretation of dashboard-related metrics.
• Collaborate across Scientific Communications team and Digital team to assess channel performance across various platforms, ensuring alignment with evolving content dissemination approaches.
• Identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement approaches for scientific communications deliverables.
• Leverage generative AI tools to generate analytic efficiency, ensuring seamless augmentation of content creation, personalization and delivery
• Monitor AI-generated content performance, refining AI model tools, prompts and training sets in collaboration with Digital based on audience engagement and quality metrics.
• Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape.

Basic Qualifications and Experience:

• Advanced degree in science, medicine, pharmacy, or related field
• Overall 15+ years of experience 5-7 years of related experience in scientific communications, analytics, and/or medical affairs work experience.
• Proficiency in data visualization tools (e.g. Tableau, Power BI, Figma) and experience leveraging insights to drive scientific communications strategies.
• Strong understanding of generative AI, including prompting, AI models, and AI-driven content personalization.
• Demonstrated experience working cross-functionally Digital, Medical Affairs and Content teams to drive omnichannel success.
• Excellent problem-solving and critical-thinking skills, with a strategic mindset and attention to detail.
• Solid technical capabilities in Excel, PowerPoint, and Team sites
• Ability to interpret, analyze, organize, and present complex data to a broad range of audiences.
• Effective time management, ability to clearly identify priorities, and manage multiple tasks.

Preferred Qualifications and Experience:

• Postgraduate degree (PhD or PharmD).
• Local, regional, or global medical or R&D experience with relevant expertise in therapeutic area.
• Scientific communication strategies for large global markets in US, UK, EU, China and Japan

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

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Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.