Associate Director - Distribution

Who we are!

A melting pot of culture, talent, experience, and diversity. Thats what we are! Pine Labs is one happy union of go-getters who are marching towards our ambition to emerge as a world-class fintech organisation. The company is run by a highly experienced management team, led by several industry veterans including CEO Amrish Rau. Under Amrish, Pine Labs has transformed itself from being regarded as just a point-of-sale payment service provider to a full-stack digital payments company serving the offline and online needs of its merchant and enterprise partners. Incorporated in Singapore, the key investors of Pine Labs include Sequoia India, Actis Capital, Temasek, PayPal and Mastercard. To know more, please visit

What we do!

Pine Labs is one of the fastest growing fintech companies in India and is rapidly expanding its footprint in Southeast Asia, West Asia, and the UAE. A leading merchant commerce omnichannel platform, Pine Labs tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale.

In online payments, our Plural offering represents a one-stop payment destination across channels. Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up.

In issuing, Qwikcilver serves leading corporates, Fast-Moving Consumer Goods (FMCG) brands, e-commerce companies, the Banking, Financial Services and Insurance (BFSI) sector and the airlines industry, with a presence across India, the Middle East, Southeast Asia and Australia. Qwikcilver is a go-to gift card provider among companies looking to, among other things, bolster their employee rewards program and issue closed-loop gift cards for customer acquisition.

In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way.

Role Purpose

We are looking for a Associate Director, Distribution. This is a people manager role reporting to the vertical head of Distribution, Paylater. We are seeking a dynamic and strategic Regional Distribution Manager to lead our sales efforts and drive business growth. This role will involve developing and implementing distribution strategies, managing key accounts, and leading regional teams to achieve performance targets.

The responsibilities we entrust you with

• Strategic Leadership: Develop and implement distribution strategies aligned with company goals to drive business volume.
• Team Management: Lead and mentor regional sales and distribution teams to meet performance targets.
• Key Account Management: Foster strong relationships with KAM Stores to ensure operational smoothness and business growth
• Expansion Initiatives: Identify and open new markets based on city potential to enhance distribution and volume growth.
• Sales Performance Monitoring: Analyze sales data to assess performance, implement corrective actions, and identify improvement areas.
• Collaboration and Training: Collaborate with cross-functional teams and develop training programs to enhance staff skills and product knowledge while managing budgets and expanding into new cities.
• Culture Code Champion: Advocate for organizational values and drive cultural excellence, ensuring alignment with the company's culture code.

What matters in this role

• Expertise in sales planning & distribution, team leadership, key account management, and market development to drive growth and profitability.
• 6 to 12 years in FinTech, Banking & Financial Services, Insurance, Telecom, FMCG, FMCD.

Qualification: Any Graduate, Preferred MBA

What we value in our people:

• You take the Shot: You decide fast and deliver right.
• You are the CEO of what you do: You show ownership and make things happen.
• You own tomorrow: You build solutions for the merchants and do the right thing.
• You sign your work like an artist: You seek to learn and take pride in the work you do.
• You are the Sherpa: You take people along and act in the interest of Pine Labs
• You care with tough love: You empower others and help people grow.