Associate Digital Content & Copy Specialist

Company:

Overview

As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing’s team is committed to innovating for the future, leading with sustainability, and cultivating a culture based on the company’s core values of safety, quality and integrity.

Technology for today and tomorrow

The Boeing India Engineering & Technology Center (BIETC) in India is leveraging a talented pool of 5,500+ engineers, technologists, and innovators to drive growth and innovation in the global aerospace sector. Our engineers deliver cutting-edge R&D, innovation, and high-quality engineering work in global markets, and leverage new-age technologies such as AI/ML, IIoT, Cloud, Model-Based Engineering, and Additive Manufacturing, shaping the future of aerospace.

People-driven culture

At Boeing, we believe creativity and innovation thrives when every employee is trusted, empowered, and has the flexibility to choose, grow, learn, and explore. We offer variable arrangements depending upon business and customer needs, and professional pursuits that offer greater flexibility in the way our people work. We also believe that collaboration, frequent team engagements, and face-to-face meetings bring perspectives and thoughts – enabling every voice to be heard and every perspective to be respected. No matter where or how our teammates work, we are committed to positively shaping people’s careers and being thoughtful about employee wellbeing.

With us, you can create and contribute to what matters most in your career, community, country, and world. Join us in powering the progress of global aerospace.

Position Overview:
Boeing Technical Publications team is currently looking for an Associate Digital Content & Copy Specialist to join their team in Chennai, India. This position will focus on supporting the Boeing Global Services (BGS) business organization. 

As a Digital Content & Copy Specialist within our eCommerce and Digital Marketing team, you will focus on online content for Boeing Global Services, publishing of content to the web, working within a WCMS system, ensuring quality of content and marketing copy on the web, align with brand content strategies and priorities. As well as ensuring an optimal customer experience/journey.

Job Responsibilities:

The Digital Content & Copy Specialist will play an important role in eCommerce and Digital Marketing site experience, web content development, and execution.  Supporting highly visible web projects from beginning to end, from gathering requirements, design, and development, to testing, launch, and support using SAP Commerce Cloud SmartEdit, HTML, CSS, and Salesforce Marketing Cloud. While aligning to the strategic plan for the online marketing and content in support of Boeing eCommerce websites.

• Transform organizational and marketing objectives into clear and compelling digital narratives that are visually engaging, user-friendly, and aligned with our brand voice to enhance connection and engagement.
• Conduct competitor analysis to identify content gaps and opportunities.
• Implement and optimize site content using a WCMS and component library.
• Contribute to strategic content, branding, and growth marketing efforts.
• Conduct thorough website audits to identify and resolve discrepancies in copy, branding, content, and imagery.
• Identify and address issues in marketing content, copy, and website pages.
• Implement SEO best practices in the review and optimization of content for Boeing’s websites.
• Write and edit online content while managing project timelines and deadlines. Ensure all content is clear, concise, error-free, and aligned with brand guidelines and tone.
• Create and refine search engine optimized marketing copy to drive customer acquisition, enhance lead capture, and increase awareness.
• Enhance marketing site search through keyword research, content enrichment, and optimization.
• Maintain website navigation, sitemap, and taxonomy for optimal user experience.
• Support the WCMS technical team with feedback and system improvement requests.
• Localize content and copy as needed to address diverse audience requirements.

Basic Qualifications (Required Skills/Experience):

• Bachelor’s degree or higher is required as a basic qualification
• 5-8 years of work experience in digital marketing, website maintenance, SEO, and content management.
• Proficient in web content management systems like SAP SmartEdit or similar platforms.
• Proficient in SEO tools and analytics platforms, including Google Analytics, Adobe Analytics, and BrightEdge.
• Familiarity with the JIRA project management tool is a significant advantage.
• Strong understanding of digital marketing best practices and trends.
• Ability to analyze complex problems and develop actionable plans.
• Experience working with agencies, client teams, and third-party vendors.
• Proficiency in Microsoft Office.
• Excellent written, verbal, and presentation communication skills.

Preferred Qualifications (Desired Skills/Experience):

• Passion for Learning: Quick to adapt to new technologies and platforms.
• Results-oriented: Committed to delivering high-quality, detail-focused strategies that drive measurable success.
• Strong communication skills to articulate project requirements and status.
• Basic knowledge of wireframe design, HTML, CSS, and JavaScript.
• Strong analytical and critical thinking skills.
• Desire for new learning opportunities and professional growth.

Typical Education/Experience:

Education/experience typically acquired through a technical education (e.g., Bachelor) and typically 5-8 years of related work experience or an equivalent combination of technical education and experience. (e.g, Master’s + 4 Years of experience).

Relocation:

This position offers relocation

Language Requirements:

Education:

Relocation:

Security Clearance:

Visa Sponsorship:

Contingent Upon Award Program

Shift: