Associate - Demand

About Yulu

Yulu is Indias largest shared electric mobility-as- service company. Yulus mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. Yulu is led by a mission-driven & seasoned founding team and has won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig-workers to deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, and reducing carbon footprint.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if youd like to join a passionate team thats committed to transforming how people commute, work, and explore their cities, come join the #Unstoppable Yulu tribe!

Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and our website, https://www.yulu.bike/.

Role Summary

The Demand Associate Promoters & Referral is responsible for driving grassroots user acquisition for both People and Goods mobility services. This role focuses on executing on-ground marketing initiatives, managing promoter teams, and scaling referral programs to build a strong top-of-funnel user pipeline. The position requires strong execution skills, team coordination, and the ability to deliver user growth through localized marketing campaigns and community engagement.

Key Responsibilities

• Manage and supervise on-ground promoter teams across assigned city clusters.
• Plan promoter routing, allocate daily targets, and monitor performance metrics.
• Execute Below-The-Line (BTL) marketing activities in high footfall areas such as tech parks, residential communities, transit hubs, and commercial zones.
• Coordinate with internal teams to ensure smooth execution of marketing activations.
• Implement and manage structured referral programs to drive organic user acquisition.
• Develop and roll out Standard Operating Procedures (SOPs) for referral initiatives.
• Track and analyze campaign performance, including installs, sign-ups, and conversion rates.
• Ensure field teams collect market insights, including competitor activity, customer feedback, and location performance.
• Report daily and weekly acquisition metrics to the City Manager Demand & Partnerships.

Key Requirements

• 13 years of experience in field sales, BTL marketing, or ground-team management.
• Strong ability to lead and motivate field-based or blue-collar teams.
• Excellent communication and coordination skills.
• Comfortable working in a fast-paced startup environment.
• Willingness to travel extensively within the city.

Preferred Skills

• Experience in mobility, logistics, or consumer internet startups.
• Understanding of user acquisition funnels and referral marketing.
• Ability to track and interpret field-level performance metrics.
• Strong problem-solving ability and ownership mindset.