Associate Creative Director

Job Title: Creative Director Events, Advertising & Content (Mumbai)

Location: MUMBAI

Department: Marketing / Brand Strategy / Creative

Experience: 8-12 years in creative direction for brand campaigns, events, films/OTT

Reporting To: Founder / VP Brand Strategy / Head of Marketing

Role Overview:

We are seeking a visionary Creative Director to lead the ideation and execution of high-impact campaigns across events, advertising, and digital content for movie marketing and OTT platform shows . This role requires a bold thinker with strong roots in storytelling, experiential marketing, and short-form content creation.

The ideal candidate will have a deep understanding of pop culture, youth trends, and entertainment, with a proven track record of delivering "never-seen-before" ideas through on-ground activations, digital films, branded content, and integrated campaigns.

Key Responsibilities:

Creative Strategy & Ideation

• Lead ideation for 360 campaigns across theatrical releases, OTT launches, and brand collaborations.
• Conceptualize unique, conversation-starting event ideas , from immersive fan experiences to PR-worthy stunts.
• Develop short-format video content concepts (for reels, teasers, influencer content, etc.) that break clutter.

Campaign Development

• Interpret client briefs (from studios, OTT platforms, or brands) and translate them into bold, strategic creative concepts .
• Lead scripting, visual direction, and creative packaging of content across platforms.
• Own the storytelling arc for trailers, teasers, digital assets, and branded IPs.

Events & On-Ground Activation

• Create disruptive, experiential events that align with campaign narratives premieres, meetups, fan zones, influencer hangouts, etc.
• Collaborate with production teams to ensure high-fidelity execution of creative vision.
• Integrate new technologies (AR/VR, projections, interactive sets) where relevant.

Creative Oversight & Team Leadership

• Lead internal design, copy, and film teams; manage external creative vendors and agencies.
• Review and approve creative deliverables for design, video, and content before client presentations.
• Mentor a team of junior creatives and freelancers to foster innovation and ownership.

Key Requirements:

• 8+ years of experience in creative direction across events, advertising, films, or entertainment IPs .
• Strong portfolio in film/OTT campaigns, immersive events , and short video formats .
• Deep familiarity with Mumbais entertainment and influencer ecosystems.
• Outstanding storytelling, design sensibility, and pitch skills.
• Comfortable working in fast-paced, unstructured environments with high creative demands.

Bonus Points If You Have:

• Worked on theatrical/OTT show marketing campaigns in India.
• Built original branded content IPs or viral campaigns.
• Experience with interactive formats like AR/VR installations or on-ground gamification.
• Agency-side and client-side hybrid experience.