Associate Creative Director

Location: Bangalore (Work from Office)

About Emeritus & Daskalos

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats, including short courses, degrees, and executive programs - to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Overview:

Lead the creative vision for our partner universities launching across India. 12+ years delivering iconic B2C campaigns from top agencies (WATConsult, Leo Burnett) and brands, now scaling impact through a lean team of designers + copywriters.

Role Impact

• Shape Partner Universities' creative identity across all marketing collaterals.
• Single POC bridging GTM and brand strategy.
• Your vision drives student acquisition through differentiated, high-conversion creatives that stand out in competitive higher ed markets.

Key Responsibilities:

• Team Leadership: Manage, mentor, and set OKRs for designers + copywriters. Conduct reviews, build creative excellence.
• Brand Differentiation: Define visual hierarchy, brand guidelines, and unique creative identities for 6 universities (Aberdeen, UWA, etc.).
• GTM Execution: Single point of contact for GTM leads. Translate briefs into campaign-ready assets across 50+ channels.
• Design Evolution: Partner with Head of Brand to evolve design language.
• Campaign Ownership: Concept, strategize, and approve high-impact launches from brief to execution.
• Quality Assurance: Final sign-off on all assets. Ensure consistency and innovation (video formats, motion design, GenAI tools).
• Stakeholder Alignment: Present creative roadmaps to university partners, CMO, and leadership quarterly.
• Trend Leadership: Interpret market trends, consumer behaviour, and emerging tech for cutting-edge solutions.

Skills & Qualification Required:

• Experience: 12+ years in creative roles (agency + in-house). Led 6+ person teams as Creative Head/ECD. Delivered B2C campaigns in a fast growth industry.
• Technical Expertise: Deep design systems mastery (Figma). Copywriting background with proven copy-design synergy.
• Education: Bachelor's in Graphic Design, Fine Arts, Marketing, or related field.
• Skills: Strategic thinking, cross-functional collaboration (GTM, brand, performance), problem-solving, trend foresight.

Preferred Qualifications

• Higher ed or campus launch campaigns.
• Experience scaling creatives for global markets.
• AI-driven design tools, data-informed creativity.
• Thought leadership (Published work).

Success Metrics

• Differentiation across partner universities.
• Team retention >85%, campaigns hit 3x CTR benchmarks.
• GTM leads report "creatives accelerated our launches."
• Brand recall + engagement KPIs exceed targets.

Why Daskalos?

Partner with world-class universities transforming higher ed in India. Massive creative canvas, direct student impact, full autonomy to build industry-leading team.