Associate Creative Director - Copy

1. Brand Understanding & Alignment:

- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values

- Act as a brand steward, preserving brand integrity and consistency across all touchpoints and channels

2. Content Strategy:

- Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights

- Translate abstract ideas and concepts into tangible creative executions across various mediums

3. Copywriting:

- Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc

- Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.

4. Collaboration: Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.

5. Quality Assurance:

- Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards.

- Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings

6. Presentations: Review and vet presentations for client & internal meetings with Managers

7. Market Research: Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation

8. Client Communication:

- Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts.

- Strengthen Client relationships and interactions.

- Act as a POC for creative escalations.

9. Team Growth: Hire capable independent resources that can understand, communicate and execute client briefs accurately

10. Team Management:

- Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

- Ensure the team attains the desired creative output through regular and effective feedback

11. Time Management: Mentoring teams to ensure following of internal TATs, tasks prioritization, and timely delivery of work.

12. Operations: Adherence to documented SOPs.