Associate : Buying & Merchandising (Women western wear )
Myntra
0 - 3 years
Bengaluru
Posted: 21/03/2026
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Job Description
Job Description: Associate Key Account Manager (Fashion)
Role Objective
To drive growth, profitability, and customer experience for a designated set of fashion brands on the marketplace. You will be the primary point of contact for brand partners, helping them scale their business through data-driven insights, selection optimization, and strategic promotion.
Key Responsibilities
1. Account Management & Relationship Building
- Act as the "Business Consultant" for brands, conducting weekly and monthly business reviews (MBRs).
- Onboard new brands and ensure their catalog is live, optimized, and visually appealing.
- Negotiate commercial terms, including commissions (Take Rate), marketing budgets, and exclusive launches.
2. Category Growth & P&L Ownership
- Own the Gross Merchandise Value (GMV) and revenue targets for your portfolio.
- Analyze sales data to identify "White Spaces" (gaps in the current collection) and advise brands to fill them.
- Monitor key metrics: Conversion Rate (CVR), Average Order Value (AOV), and Customer Acquisition Cost (CAC).
3. Inventory & Operations
- Manage Stock Cover and Inwarding; ensure brands have sufficient depth in "Hero SKUs" (best-sellers).
- Collaborate with logistics teams to reduce RTO (Return to Origin) and improve fulfillment speed.
- Monitor pricing competitiveness to ensure your brands are winning the "Buy Box" or staying relevant against competitors.
4. Marketing & Merchandising
- Plan and execute the promotional calendar (e.g., End of Reason Sale, Diwali events, Flash Sales).
- Allocate premium "On-Property" visibility (banners, search ads) to brands based on performance and ROI.
- Advise brands on improving digital assets (images, videos, descriptions) to boost organic discovery.
Requirements & Skills
- Education: Bachelors degree in Business, Marketing, Engineering or Fashion Management (MBA preferred).
- Experience: 13 years in E-commerce, Category Management, or Retail Buying.
- Analytical Rigor: Advanced proficiency in Excel (VLOOKUP, Pivot Tables) and data visualization tools (Tableau/SQL is a plus).
- Fashion Instinct: A strong pulse on current trends and seasonal cycles in the Indian/Global fashion market.
- Soft Skills: High-stakes negotiation skills and the ability to influence C-suite stakeholders at brand houses.
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