Associate – Brand Alliances
upGrad
0 - 3 years
Gurugram
Posted: 23/12/2025
Job Description
The Associate Brand Alliances supports the end-to-end execution, operations, partner management, and campaign delivery for the brand alliances vertical. This role will coordinate with internal teams and external partners to ensure smooth onboarding of brands, lead-gen performance tracking, validations, and payout processes. The ideal candidate enjoys operations, project coordination, stakeholder communication, and wants to build a career in Growth, Partnerships, or Business Operations.
Key Responsibilities -
- Execute partner onboarding end-to-end including documentation, contracting, legal coordination, and vendor onboarding.
- Set up campaign logistics including tracking links, UTMs, creative requirements, and ensuring campaigns go live smoothly with partners.
- Track and analyse daily/weekly performance of each partner/channel, follow up for improvements, and share updates with internal stakeholders.
- Prepare validation reports and coordinate payouts including lead validations, reconciliation, invoicing, and payment processing.
- Maintain operational accuracy & coordination across Growth, Legal, Finance, and partner teams with strong documentation and follow-ups.
Skills -
- Basic Excel (VLOOKUP, Pivots, filtering, data cleaning)
- Good written communication
- Curiosity to learn new processes
- Ability to work cross-functionally
- Strong follow-up discipline
- Stakeholder management
- Time management
- Detail orientation
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