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Associate – Brand Alliances

upGrad

0 - 3 years

Gurugram

Posted: 23/12/2025

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Job Description

The Associate Brand Alliances supports the end-to-end execution, operations, partner management, and campaign delivery for the brand alliances vertical. This role will coordinate with internal teams and external partners to ensure smooth onboarding of brands, lead-gen performance tracking, validations, and payout processes. The ideal candidate enjoys operations, project coordination, stakeholder communication, and wants to build a career in Growth, Partnerships, or Business Operations.


Key Responsibilities -


  • Execute partner onboarding end-to-end including documentation, contracting, legal coordination, and vendor onboarding.
  • Set up campaign logistics including tracking links, UTMs, creative requirements, and ensuring campaigns go live smoothly with partners.
  • Track and analyse daily/weekly performance of each partner/channel, follow up for improvements, and share updates with internal stakeholders.
  • Prepare validation reports and coordinate payouts including lead validations, reconciliation, invoicing, and payment processing.
  • Maintain operational accuracy & coordination across Growth, Legal, Finance, and partner teams with strong documentation and follow-ups.


Skills -


  • Basic Excel (VLOOKUP, Pivots, filtering, data cleaning)
  • Good written communication
  • Curiosity to learn new processes
  • Ability to work cross-functionally
  • Strong follow-up discipline
  • Stakeholder management
  • Time management
  • Detail orientation

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