Associate - Biddable Media

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Key Role Objectives:

Account Management

Research, Innovation, knowledge sharing

Mentoring

Following processes, suggesting new processes to improve efficiency

Managing a team of 2 or 3 people with complete responsibility of their training, projects, clients, etc.

Complete client communication inclusive of calls and meetings

Coming up with new ideas for automation of processes

Responsibilities /Tasks:

Google AdWords & MSN adCenter

Creating account structures

Expanding on keyword lists

Creating and modifying ad copies

Managing account and campaign level settings

Researching on new happenings in PPC and in digital marketing

Sharing the research through email and discussions

Suggesting new ideas for the account expansion based on research

Help new joiners settle into the organization and their daily routine

Help them in case of any teething problems in PPC

Follow schedules, deadlines and other processes as laid down by the team head

Suggest new processes to improve on old ones and make them more scalable

Take up the role of Project Manager for the mentees projects

Train them on job on new methods to enhance account performance

Handle client communication for their projects

Train them to eventually take up a bigger role

Handle clients when difficult situations arise

Attend client meetings

Create presentations to show clients progress, etc.

Discuss ideas with immediate superior

Coordinate with other teams to action on these ideas and suggestions

Experience:

2 years 4 years

Qualifications:

BE (any stream) from a reputed engineering college

GAP Certified

Job Related Skills:

Manage complex projects with an ability to handle multiple projects at a time

Set and meet deadlines for self as well as others in the Team

Independently handle clients

Show results with majority of campaigns performing better than benchmarks

Proactively research and contribute to the research team

Prior experience in handling bid management tools is an additional (not necessary) advantage

Strong in verbal, numerical and strategic reasoning

Keen interest in technology-based marketing and advertising, e-commerce, and other web -based channels