Associate B2B Growth

Job Description B2B Sales (Education Partnerships)

Location: Gurgaon

Department: Growth Team

Role Overview

We are looking for a high-energy B2B Sales professional with strong experience in

university and school partnerships. The role focuses on acquiring, onboarding,

and growing institutional relationships that directly contribute to upGrads revenue

pipeline. The ideal candidate brings an active network in the education ecosystem,

has hands-on experience in institutional selling, and can drive end-to-end sales

cycles with confidence and speed and maintain an end-to-end sales funnel.

Key Responsibilities

Institutional Acquisition & Lead Generation:

Identify, research, and prioritize target universities, schools, and educational

groups across India.

Generate a strong pipeline through networking, outreach, cold calling, events,

and market intelligence.

Build and leverage an existing network of academic decision-makers

(Principals, Deans, Directors, Trustees).

Consultative B2B Sales & Closure

Conduct discovery discussions to understand institutional needs and

positioning opportunities for upGrad programs.

Deliver high-impact product presentations, demos, proposals, and commercial

pitches.

Prepare agreements/MoUs and negotiate terms to close institutional

partnerships.

Manage both inbound & outbound sales conversations; convert prospects into

long-term partners.

Work with internal teams (Academics, Delivery, Marketing, Ops) to ensure

seamless activation of the partnership.

Relationship Management & Revenue Growth

Maintain strong relationships with institutional stakeholders such as

Counsellors, Marketing Heads, Deans, Chairpersons, and Admissions

Directors. Drive student enrollments through partnered institutions and ensure monthly

revenue targets are achieved.

Respond to program-related queries and guide institutions on course offerings

and student pathways.

Governance, Reporting & Collections

Maintain accurate records of leads, prospects, conversations, deals,

payments and onboarding status.

Ensure timely payment collection and handle follow-ups with partner

institutions.

Eligibility & Candidate Profile

Education

Bachelors degree required

MBA preferred (B.Tech + MBA is an added advantage)

Experience:

2 - 5 years of experience in B2B sales, institutional partnerships, or edtech

sales.

Excellent verbal & written communication skills (English mandatory).

Strong presence, consultative selling ability and stakeholder management.

Mandatory experience in onboarding universities/schools or selling to

academic institutions.

Strong existing network within the education ecosystem is highly desirable.