DESIGNATION - ASSOCIATE ACCOUNT DIRECTOR

Job Responsibilities

Maintain a keen understanding of industry trends affecting clients and make appropriate

recommendations regarding communication strategy surrounding them.

Drive New Business for the agency - generating leads and creating relevant pitch proposals

Align campaigns, assets, communications and messaging to corporate branding initiatives

Leverage existing media relationships and cultivate new contacts within business and

industry media

Build relationships with thought leaders to grow industry awareness

Ability to meet tough deadlines in a high turn-over environment

Strong time management skills to effectively juggle several projects around at once

Ability to lead, manage, mentor & motivate his/her internal team

Planning/Managing on ground events/press conference

Strong ideation skills giving him/her the edge to devise communication strategies that work

best with the media

Developing a PR communications plan including strategy, goals, budget and tactics

Liaise on a daily basis with clients and the media, often via telephone and email

Seek/look out for relevant media/opportunities for clients

Prepare regular client reports and attend client meetings

Crisis communication management

Requirements

Bachelors Degree in PR, Communications or Post Graduate in PR

10-12 years of relevant work experience in Lifestyle PR

Excellent Communication written and oral, interpersonal skills and presentation skills

Strong Networking with Media

Excellent organizational and time management skills with the ability to multi-task

Flexibility, determination, enthusiasm and the ability to cope well under pressure

Creativity and imagination

Team player with a positive and proactive attitude

Proficiency in Microsoft Office (PowerPoint, Word, Excel)

Associate Account Director