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Assistant Vice President – Head of Social

Genpact

5 - 10 years

nan

Posted: 3/5/2025

Job Description

Responsibilities

  • Lead and own how our brand comes to life via social media, providing strategic oversight of our entire Social Media experience across platforms. This role will be responsible for how social can be leveraged to reposition Genpact as a leader in Data, Tech, and AI, driving brand awareness, consideration, and ultimately business growth

  • Define the end-to-end channel vision for social setting out the objectives and resources (skills, resources, budget and technology)required to realize that vision. Partner with channel operations on the delivery of the social strategy

  • Guide our platform strategy (currently active on LinkedIn, Facebook, X, YouTube, and Instagram), defining the audience, content, and creative approach that enables delivery of scorecard and business objectives, whilst establishing the governance for launching and sunsetting channels

  • Lead Genpacts social content strategy, partnering with senior leaders across the business to define and deliver the content framework for Brand, Client and Talent marketing. This will include identifying the content pillars that support the business objectives for each unit, whilst laddering up to the broader ambition of establishing Genpact as a leader in DTAI

  • Define the channel governance framework including policies, procedures, and other tools to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global level

  • Drive and grow the social ambassadorship and executive comms strategy, enabling Genpact to harness the potential of employees and their social networks. Provide white glove treatment for executive leaders by supporting them with 121 plans and training to uplevel their use of social media as key voices of Genpact

  • Own the social media performance scorecard and all KPIs for measuring success, partnering with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience. The Head of Social will be responsible for meeting all business metrics as defined in the social media scorecard

  • \u003C/span>\u003C/p> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":1080,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"15\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{3a590a48-1637-4273-b74c-6398bc74900d}{148}\" paraid=\"1444360608\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun Highlight SCXW173956763 BCX8\" data-contrast=\"none\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; outline: transparent solid 1px; font-variant-ligatures: none !important; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Lead and own how our brand comes to life via \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">s\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ocial \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">m\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">edia, providing strategic oversight of our entire Social Media experience across platforms. This role will \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">be responsible for\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> how \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">social \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">can be \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">leveraged\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> to reposition Genpact as a leader in Data, Tech, and AI, driving brand awareness, consideration, and \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ultimately business\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> growth\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":360,\"335559738\":0,\"335559739\":0,\"335559740\":240,\"469777462\":[1080,360],\"469777927\":[0,0],\"469777928\":[0,8]}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif; color: rgb(0, 0, 0);\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":1080,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"15\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{3a590a48-1637-4273-b74c-6398bc74900d}{178}\" paraid=\"1389863312\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun SCXW173956763 BCX8\" data-contrast=\"auto\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Define the end-to-end \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">channel \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">vision\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> for social\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> setting out the \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">objectives\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> and resources (skills, resources, \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">budget\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> and technology)\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">required\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> to realize that vision\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">. Partner with channel operations on the delivery of the social strategy\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"201341983\":0,\"335559685\":360,\"335559739\":0,\"335559740\":240,\"469777462\":[1080,360],\"469777927\":[0,0],\"469777928\":[0,8]}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"3\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":1080,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"15\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{3a590a48-1637-4273-b74c-6398bc74900d}{206}\" paraid=\"895349854\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun SCXW173956763 BCX8\" data-contrast=\"auto\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Guide our platform strategy (currently active on LinkedIn, Facebook, X, YouTube, and Instagram), defining the audience, content, and creative approach that enables delivery of scorecard and business \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">objectives\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, whilst \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">establishing\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> the governance for launching and sunsetting channels\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"201341983\":0,\"335559685\":360,\"335559739\":0,\"335559740\":240,\"469777462\":[1080,360],\"469777927\":[0,0],\"469777928\":[0,8]}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"4\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":1080,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"15\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{3a590a48-1637-4273-b74c-6398bc74900d}{220}\" paraid=\"1886689518\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun SCXW173956763 BCX8\" data-contrast=\"auto\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Lead Genpacts \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">social \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">content strategy, partnering \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">with senior leaders \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">across the business to define and deliver the content framework for Brand, \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Client\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> and Talent marketing. This will include \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">identifying\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> the content pillars that support the business \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">objectives\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> for each unit, whilst laddering up to the broader ambition of establishing Genpact as a leader in \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">DTAI\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"201341983\":0,\"335559685\":360,\"335559739\":0,\"335559740\":240,\"469777462\":[1080,360],\"469777927\":[0,0],\"469777928\":[0,8]}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"5\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":1080,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"15\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{3a590a48-1637-4273-b74c-6398bc74900d}{248}\" paraid=\"1142675980\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun SCXW173956763 BCX8\" data-contrast=\"auto\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Define the \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">channel \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">governance framework including policies, procedures, and other tools to \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">manage our reputation\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">consistency/\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">standardization, and ensure compliance with all platform policies and\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">regulations at a global level\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"201341983\":0,\"335559685\":360,\"335559739\":0,\"335559740\":240,\"469777462\":[1080,360],\"469777927\":[0,0],\"469777928\":[0,8]}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"6\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":1080,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"15\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{cabb0630-c9c1-4d50-be5b-a30a45cfcb58}{15}\" paraid=\"2072564812\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun SCXW173956763 BCX8\" data-contrast=\"auto\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-parastyle=\"No Spacing\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Drive and grow the social ambassadorship and executive comms strategy, enabling Genpact to harness the potential of employees and their social networks. Provide white glove treatment for executive leaders by supporting them with 121 plans and training to uplevel their use of social media as key voices of Genpact\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"201341983\":0,\"335559685\":360,\"335559739\":0,\"335559740\":240,\"469777462\":[1080,360],\"469777927\":[0,0],\"469777928\":[0,8]}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' data-listid=\"16\" role=\"listitem\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Georgia, Georgia_MSFontService, serif; vertical-align: baseline;\"> \u003Cp class=\"Paragraph SCXW173956763 BCX8\" paraeid=\"{cabb0630-c9c1-4d50-be5b-a30a45cfcb58}{21}\" paraid=\"1262843116\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; font-weight: normal; font-style: normal; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;\">\u003Cspan class=\"TextRun Highlight SCXW173956763 BCX8\" data-contrast=\"none\" lang=\"EN-US\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; outline: transparent solid 1px; font-variant-ligatures: none !important; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif;\" xml:lang=\"EN-US\">\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Own the social media performance scorecard and all KPIs for measuring success, partnering with Performance Marketing to set the testing framework, understand\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> the\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> impact of A/B testing and enhancements, and continually \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">optimize\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> the user experience. \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">The Head of Social will \u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">be responsible for\u003C/span>\u003Cspan class=\"NormalTextRun SCXW173956763 BCX8\" data-ccp-charstyle=\"normaltextrun\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> meeting all business metrics as defined in the social media scorecard\u003C/span>\u003C/span>\u003Cspan class=\"EOP SCXW173956763 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559685\":360,\"335559738\":0,\"335559739\":0,\"335559740\":240}' style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 11pt; line-height: 16px; font-family: Georgia, Georgia_EmbeddedFont, Georgia_MSFontService, serif; color: rgb(0, 0, 0);\">\u003C/span>\u003C/p> \u003C/li> \u003C/ul> \u003C/div> \u003Cdiv class=\"ListContainerWrapper SCXW173956763 BCX8\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"> \u003Cul class=\"BulletListStyle1 SCXW173956763 BCX8\" role=\"list\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; list-style-type: disc; cursor: text; font-family: verdana; overflow: visible;\"> \u003Cli aria-setsize=\"-1\" class=\"OutlineElement Ltr SCXW173956763 BCX8\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-font=\"Symbol\" data-leveltext=\"\" data-list-defn-props='{\"3355","https://genpact.taleo.net/careersection/sgy_external_career_section/jobdetail.ftl?job=COR029868",null,"","Work from Office","Permanent","Undergraduate","IT Services & Consulting",[29,30,31,32,33,34,35,7,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102,103,104,105,106,107,108,109,110,111,112,113,114,115,116,117,118,119,120,121,122,123,124,125,126,127,128,129,130,131,132,133,134,135,136,137,138,139,140,141,142,143,144,145,146,147,148,149,150,151,152,153,154,155],"Social Media","Social","Responsibilities Lead","Lead Genpact","providing strategic","strategic oversight","entire Social","channels Lead","business objectives","setsize 1","providing strategic oversight","props 3355","posinset 2","level 1","instagram defining","global level drive","font symbol","senior leaders across","executive comms strategy","driving brand awareness","social strategy guide","leveltext data","social content strategy","social media scorecard","end channel vision","executive leaders","platform strategy","social media","channel operations","social setting","social networks","social ambassadorship","whilst laddering","whilst establishing","user experience","testing framework","talent marketing","responsibilities lead","platform policies","performance marketing","measuring success","life via","key voices","include identifying","ensure compliance","currently active","creative approach","continually optimize","content pillars","content framework","broader ambition","brand comes","b testing","121 plans","reposition genpact","establishing genpact","enabling genpact","business metrics","enables delivery","dtai define","li aria","social","vision","scorecard","end","content","brand","genpact","business","objectives","delivery","define","data","aria","youtube","x","use","uplevel","unit","understand","training","tools","technology","tech","supporting","support","standardization","skills","set","role","responsible","resources","required","reputation","regulations","realize","procedures","potential","partnering","partner","ocial","meeting","manage","list","linkedin","leveraged","leader","launching","kpis","impact","head","harness","grow","governance","facebook","enhancements","employees","edia","deliver","defn","defined","consistency","consideration","client","budget","audience","ai",0,["Reactive",158],{},["Set"],["ShallowReactive",161],{"job":22},true,"/job-listing/assistant-vice-president-%E2%80%93-head-of-social-genpact-nan-5-to-10-years-experience-5d82e913-0895-4d05-9e87-716813eb386c",["Reactive",165],{"user":166,"chat":168},{"isAuthenticated":167,"isAdminAuthenticated":167,"user":22,"token":22},false,{"chats":169,"currentChat":172,"onlineStatus":175,"typingStatus":178,"lastSeen":181,"currentChatRequestStatus":184,"totalUnreadCount":186},["Ref",170],["Reactive",171],[],["Ref",173],["Reactive",174],[],["Ref",176],["Reactive",177],{},["Ref",179],["Reactive",180],{},["Ref",182],["Reactive",183],{},["EmptyRef",185],"null",["EmptyRef",187],"0"]