Assistant Vice President Public Relations

UpMan Placements is inviting applications for an exciting career opportunity with one of our esteemed clients from the Infrastructure Asset Management and Real Estate Development industry.

Job Title: AVP Public Relations

Reporting To - Director Marketing

Job Location - Mumbai

Role Overview

We are seeking a seasoned PR professional to lead integrated communications across global and local markets, shaping and protecting the organizations reputation, building stakeholder trust, and supporting marketing objectives. The role will work cross-functionally with brand, marketing, sales, CSR, and business leadership across each of our businesses (Hospitality, Retail, Data Centre, Infrastructure), and manage PR agency to drive measurable outcomes.

Key Responsibilities

1. Corporate Communications Strategy

• Develop and execute a comprehensive PR strategy aligned with business objectives for each of the company's businesses.
• Craft and position companys narrative across innovation, sustainability, investments, and growth.
• Support executive positioning and thought leadership initiatives across businesses.

2. Media Relations

• Build and maintain strong relationships with national, regional, and trade media.
• Draft press releases, opinion pieces, leadership interviews, and briefing notes.
• Manage media interactions, press conferences, and site visits.

3. Executive & Leadership Visibility

• Create platforms for senior leadership visibility (CXO interviews, panels, industry forums).
• Prepare leadership messaging, media training, and crisis communication guidance.

4. Crisis & Issues Management

• Develop and maintain crisis communication frameworks.
• Monitor media sentiment and manage reputational risks.
• Serve as the primary point of contact for sensitive media inquiries.

5. Campaign & Launch Communications

• Lead PR strategy for asset launches, leasing milestones, sustainability initiatives, and strategic partnerships.
• Coordinate with marketing, digital, and leasing teams for integrated campaigns.

6. Measurement & Reporting

• Track media coverage, sentiment analysis, and share of voice.
• Provide monthly PR performance reports and strategic insights to leadership.

Qualifications & Experience

• 9-15 years of experience in Public Relations / Corporate Communications.
• Experience in real estate, infrastructure, financial services, or related sectors preferred.
• Strong media network across business, real estate / alternative assets, and financial publications.
• Excellent writing, storytelling, and stakeholder management skills.
• Experience handling crisis communications and high-stakes announcements.
• Bachelor's degree in communications, Journalism, Public Relations, or related field (master's preferred).

Key Competencies

• Strategic thinking and narrative building
• Strong executive presence and stakeholder management
• Media relationship management
• High emotional intelligence and discretion
• Ability to work in fast-paced, high-growth environments

What Success Looks Like (First 12 Months)

• Clear positioning of company as a thought leader in alternative assets.
• Increased Tier-1 media visibility and quality coverage.
• Established executive media calendar and leadership visibility program.
• Defined crisis communication playbook and rapid response system.
• Measurable improvement in brand sentiment and share of voice.

Interested candidates can connect with Vanita at 7861882495 or email at vanita@upman.in