Assistant Vice President - Marketing

1. Content Strategy & Planning

· Own and lead the monthly social media content calendar, aligned with business priorities

· Translate briefs into clear, compelling creative direction for the agency

2. Agency Collaboration & Execution

· Ensure high-quality content, on schedule

· Serve as the day-to-day liaison with the social media agency

3. Platform & Content Management

· Oversee publishing across all brand platforms

· Ensure content is adapted appropriately for each platform and follows best practices

· Work with performance marketing and analytics teams to amplify content, where needed

4. Performance Tracking & Optimisation

· Monitor key metrics (engagement, reach, followers, sentiment)

· Draw insights from performance reports and suggest content pivots

· Conduct monthly reviews with the agency and recommend action points

5. Brand Custodianship

· Ensure brand guidelines and positioning are consistently reflected in all content

· Stay updated with competitor activity, social media trends, and platform updates